Posted 8 hours ago
Tesco rolls out Clubcard unit pricing, as fears it could confuse shoppers
Personally some of the clubclub pricing i've seen has been bizarre, e.g Baileys was around the £20 mark, for 1L around Christmas, can't ever remember it being the price but now pressure from Which? has made Tesco roll out unit pricing.
Do you think it'll help?
Tesco blog - Making Clubcard Prices even clearer for customers
As we start 2024, Tesco remains the most competitive it has ever been compared to other food retailers. We have hundreds of staple products on Aldi Price Match, thousands of weekly deals for Tesco Clubcard holders thanks to our Clubcard Prices, and we’ve locked prices to keep them low on a wide range of products families rely on week-in, week-out with Low Everyday Prices.
On top of that, last month we confirmed that we have cut the price of more than 150 popular products from berries to baked beans.
However, we know Tesco shoppers will still be looking closely at the products available in their local store or during their online shop to ensure they are getting great value - whether that is on own-brand lines or well-known brands on Clubcard Prices promotions.
We announced last year that we would introduce unit pricing for simple promotions to show their value by weight or volume – something that will make it even easier for customers to understand how competitive our Clubcard Prices offer are.
Clubcard Prices unlock the best value at Tesco and given that there are over 20 million households who have a Clubcard and more than 80% of sales are made using a Clubcard, millions of British shoppers are taking advantage of the great discounts that Clubcard offers every week, saving themselves as much as £390 a year*.
We have 8,000 Clubcard offers weekly, with savings of up to 50% on the standard price. We want our customers to be able to see just how well these offers stack up, which is why we are making this change.
If you are in store you will now start to see that the way that we display our Clubcard Prices will not only show the total price, but also the unit price of the product (by volume or weight), to allow a direct comparison of the price per unit between the Clubcard Prices offer and the price of alternative products.
This is something that we have been planning to do for some time, and I am really pleased that we are ready to make the change. Over the coming weeks these changes will appear in all our stores, as our colleagues update millions of price labels on the shelf edge. We will also be adding these unit prices to our Clubcard Prices deals online.
It may be just a little extra help, but we know that every little really does help at the moment. With our combination of Aldi Price Match, Low Everyday Prices and Clubcard Prices – together with our price cuts – we are working harder than ever to help our customers get great value when they shop at Tesco.
Do you think it'll help?
Tesco blog - Making Clubcard Prices even clearer for customers
As we start 2024, Tesco remains the most competitive it has ever been compared to other food retailers. We have hundreds of staple products on Aldi Price Match, thousands of weekly deals for Tesco Clubcard holders thanks to our Clubcard Prices, and we’ve locked prices to keep them low on a wide range of products families rely on week-in, week-out with Low Everyday Prices.
On top of that, last month we confirmed that we have cut the price of more than 150 popular products from berries to baked beans.
However, we know Tesco shoppers will still be looking closely at the products available in their local store or during their online shop to ensure they are getting great value - whether that is on own-brand lines or well-known brands on Clubcard Prices promotions.
We announced last year that we would introduce unit pricing for simple promotions to show their value by weight or volume – something that will make it even easier for customers to understand how competitive our Clubcard Prices offer are.
Clubcard Prices unlock the best value at Tesco and given that there are over 20 million households who have a Clubcard and more than 80% of sales are made using a Clubcard, millions of British shoppers are taking advantage of the great discounts that Clubcard offers every week, saving themselves as much as £390 a year*.
We have 8,000 Clubcard offers weekly, with savings of up to 50% on the standard price. We want our customers to be able to see just how well these offers stack up, which is why we are making this change.
If you are in store you will now start to see that the way that we display our Clubcard Prices will not only show the total price, but also the unit price of the product (by volume or weight), to allow a direct comparison of the price per unit between the Clubcard Prices offer and the price of alternative products.
This is something that we have been planning to do for some time, and I am really pleased that we are ready to make the change. Over the coming weeks these changes will appear in all our stores, as our colleagues update millions of price labels on the shelf edge. We will also be adding these unit prices to our Clubcard Prices deals online.
It may be just a little extra help, but we know that every little really does help at the moment. With our combination of Aldi Price Match, Low Everyday Prices and Clubcard Prices – together with our price cuts – we are working harder than ever to help our customers get great value when they shop at Tesco.
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sorted byDidn't have unit prices on anything when I was a kid. Still, good practice for your kids mental arithmetic, if you take them shopping with you, see if they can beat you working out which is cheapest. (edited)
I've found on some occasions that the Nectar prices was more expensive than buying a larger version of the product.
Glad that something similar is rolling out with Tesco too
Hopefully the unit price is correct though. I've lost count of the number of times the unit price is mathematically wrong and i just dont understand why it's not calculat'ed and inputted electronically.