I'm amazed they can sell it at this price and people perceive it to be a deal. In less-economically developed countries in Asia, this is generally only consumed by the poorest people in society (manual labourers and so forth), and avoided by members of all other social strata (who eat whole, non-broken rice). While that isn't a denunciation of the quality/product itself, to sell it at this sort of price is rather audacious; and for it to be seen as good value for money, is very surprising IMO.
Cheap bird food! Wouldn’t eat it myself though
Great deal but how do you fix the rice so you can use it again?
All this "Some assembly required" business is getting out of hand.. (annoyed)