Unfortunately, this deal has expired 19 February 2023.
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Posted 14 February 2023

Fire TV Stick 4K with Alexa Voice Remote £39.99 at Amazon

£39.99
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Latest generation of our best-selling Fire TV device - 50% more powerful than the 2nd generation for fast streaming in Full HD. Includes Alexa Voice Remote with power and volume buttons.Less clutter, more control - All-new Alexa Voice Remote (3rd Gen) lets you use your voice to search and launch shows across apps. All-new preset buttons get you to favorite apps quickly. Plus, control power and volume on your TV and soundbar with a single remote.Home theater audio with Dolby Atmos - Feel scenes come to life with immersive Dolby Atmos audio on select titles with compatible home audio systems.Tens of thousands of movies and shows from Prime Video, Netflix, Disney+ Hotstar, Zee5, SonyLIV, Sun NXT, ALT Balaji, Discovery Plus and many other Apps. Subscription fees may apply.What’s free - YouTube, YouTube Kids, MXPlayer, TVFPlay, YuppTV and many more.Enjoy Full HD Picture quality and Dolby Atmos Audio. Mirror content from phone & laptop to the TV. Pair with compatible Bluetooth headphones.Alexa voice search - Easily search, play, pause, rewind, or forward content with just your voice. Simply say Alexa, find comedies.
Steps for installation

Plug your Fire TV into your TV's HDMI port and then plug the power adapter into an outlet.Use the USB cable to connect the power adapter and your Fire TV.Put batteries in your Fire TV remote.Turn on your TV and switch to the correct HDMI input.If your remote doesn't pair automatically, press the Home button until "Press to start" appears on-screen (about 10 seconds).Follow the on-screen instructions to connect to Wi-Fi and download the latest software update.

Note: If you're having issues with your Wi-Fi password, contact your internet service provider.

Sign in with your Amazon account.Follow the on-screen questions to set up equipment control for devices like soundbars.
Amazon More details at

Community Updates
Edited by a community support team member, 14 February 2023
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34 Comments

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  1. WalterSmith's avatar
    WalterSmith
    30th Nov 2021 cost me £24.99

    CAULD!!!
    Bades's avatar
    Bades
    Jump in the time machine Marty!

    Jump in the time machine Marty! (edited)
  2. mohammedyafai52's avatar
    mohammedyafai52
    Why not spend an extra £5 and get the max. You get more memory and Wi-Fi 6
    Tarquin8484's avatar
    Tarquin8484
    Because it cannot tonemap HDR content to SDR for SDR displays. The non-Max version can.
  3. Delhi's avatar
    Delhi
    I paid £12 for lite 5-6 months ago.
  4. mohammed_tasawar's avatar
    mohammed_tasawar
    Isn't this the normal price. It's a deal when it be's around £24.
    quakerphil's avatar
    quakerphil
    £50 full price, but more like £28 in Amazon sales. QVC were £20 but that's rare.
  5. quakerphil's avatar
    quakerphil
    A tenner off, but I can see this going a touch cold.
    WhoLeftYouInCharge's avatar
    WhoLeftYouInCharge
    Yeah - it has received more significant discounts over the last 12 months - just a quick check of the Keepa price tracker shows it has been cheaper at least 7 times in the last year - some of us were lucky enough to pick it up on Prime day in July for £22.99
  6. ashyt16turbo's avatar
    ashyt16turbo
    Nobody ever pays £49.
  7. soton26's avatar
    soton26
    Definitely get the Max if you're after a fire stick, the Max is miles better than the 4K in responsiveness and format support (Dolby Vision as an example)
    Tarquin8484's avatar
    Tarquin8484
    Yet the Max can't tonemap HDR content to SDR for SDR displays. The non-Max version can.
  8. JON_CHAPMAN1971's avatar
    JON_CHAPMAN1971
    Cold. I only paid £60 for the Fire TV Cube.
    Tarquin8484's avatar
    Tarquin8484
    Today?
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