Posted 3 days ago
Disney crackdown on password sharing from June
Copy pasted from The Times because it has a paywall.
Quote.. ..
Once upon a time, households sharing passwords for streaming platform Disney+ could enjoy the media giant’s back catalogue of fantastical films guilt-free — but now that magic has come to an end.
Disney is to start cracking down on password sharing from June on its streaming service, following a similar move last year by Netflix which told millions of password-sharers that they were breaking the law.
Bob Iger, the chief executive, announced the move on Thursday, as plans are being made to implement strategies to mitigate password-sharing in 2024.
Disney+ and its streaming rivals, including Netflix, Amazon Prime and Apple TV+, are trying to boost subscriber growth and find ways to make streaming more profitable, including cutting content spending, cheaper ad-supported options and preventing account sharing.
Iger, who said the strategy was a “real priority” for the company, said in an interview with CNBC: “We already have the technical capability to monitor much of this. I’m not going to give a specific number, except to say that it is significant.”
The password-sharing move came just one day after Disney successfully fought off an attempt by billionaire investor and Brooklyn Beckham’s father-in-law, Nelson Peltz, to win seats on the board of the entertainment giant, which has a stock market value of $220 billion.
Iger said: “With the distracting proxy contest now behind us, we’re eager to focus 100 per cent of our attention on our most important priorities: growth and value creation for our shareholders and creative excellence for our consumers.”
Billionaire Nelson Peltz, founder and chief executive officer of Trian Fund Management, was thwarted in his attempt to win Disney board seats
Billionaire Nelson Peltz, founder and chief executive officer of Trian Fund Management, was thwarted in his attempt to win Disney board seats
The Intellectual Property Office, opening a new anti-piracy campaign with Meta, the owner of Facebook, Instagram, Threads and WhatsApp,said that unauthorised sharing of passwords for streaming services was a breach of copyright law.
Consumers using a shared password are now asked to pay for the service unless they live in the same house as the account owner. The rules will be enforced based on IP addresses, device IDs and account activity.
After the switch, Netflix announced that a record number of people had started paying to use the service, estimating it added 1.8 million subscribers and increased its paying audience to approximately 234.5 million.
Disney, whose streaming services include Disney+, Hulu and ESPN+, increased its prices in November as it attempts to cut costs following a fall in subscribers to 11.7 million in the three months to July.
Three new pricing tiers have been introduced, starting at £4.99 per month and ranging up to £10.99 for the premium service.
Quote.. ..
Once upon a time, households sharing passwords for streaming platform Disney+ could enjoy the media giant’s back catalogue of fantastical films guilt-free — but now that magic has come to an end.
Disney is to start cracking down on password sharing from June on its streaming service, following a similar move last year by Netflix which told millions of password-sharers that they were breaking the law.
Bob Iger, the chief executive, announced the move on Thursday, as plans are being made to implement strategies to mitigate password-sharing in 2024.
Disney+ and its streaming rivals, including Netflix, Amazon Prime and Apple TV+, are trying to boost subscriber growth and find ways to make streaming more profitable, including cutting content spending, cheaper ad-supported options and preventing account sharing.
Iger, who said the strategy was a “real priority” for the company, said in an interview with CNBC: “We already have the technical capability to monitor much of this. I’m not going to give a specific number, except to say that it is significant.”
The password-sharing move came just one day after Disney successfully fought off an attempt by billionaire investor and Brooklyn Beckham’s father-in-law, Nelson Peltz, to win seats on the board of the entertainment giant, which has a stock market value of $220 billion.
Iger said: “With the distracting proxy contest now behind us, we’re eager to focus 100 per cent of our attention on our most important priorities: growth and value creation for our shareholders and creative excellence for our consumers.”
Billionaire Nelson Peltz, founder and chief executive officer of Trian Fund Management, was thwarted in his attempt to win Disney board seats
Billionaire Nelson Peltz, founder and chief executive officer of Trian Fund Management, was thwarted in his attempt to win Disney board seats
The Intellectual Property Office, opening a new anti-piracy campaign with Meta, the owner of Facebook, Instagram, Threads and WhatsApp,said that unauthorised sharing of passwords for streaming services was a breach of copyright law.
Consumers using a shared password are now asked to pay for the service unless they live in the same house as the account owner. The rules will be enforced based on IP addresses, device IDs and account activity.
After the switch, Netflix announced that a record number of people had started paying to use the service, estimating it added 1.8 million subscribers and increased its paying audience to approximately 234.5 million.
Disney, whose streaming services include Disney+, Hulu and ESPN+, increased its prices in November as it attempts to cut costs following a fall in subscribers to 11.7 million in the three months to July.
Three new pricing tiers have been introduced, starting at £4.99 per month and ranging up to £10.99 for the premium service.
Community Updates
68 Comments
sorted byIt might not seem like a lot but it can make a big difference to a child’s well-being to be able to be involved in the conversations at school about the latest movie/TV show they’re all watching.
Many people subscribe to multiple streaming accounts but if they keep increasing prices, including annoying adverts & clamping down on profile sharing then they’ll most likely lose a big chunk of their customer base. (edited)
I'd give up Disney plus sooner than I'd give up not having bread and milk, but I guess times have changed
Just watched this, seems relevant:
There will be a way found to delete the cache on the TV where the ads are stored
We use 5 family accounts in 3 or 4 locations.
If Netflix subscribers weren't so addicted to the service and had cancelled their subscriptions, it wouldn't be giving Disney the arrogance/confidence to follow suit
But Netflix offer better range than Disney so it could backfire on them. (edited)
I'm shocked (edited)
So does this mean that you can't watch whilst on holiday, house sitting, etc?
ladbible.com/ent…404