2023 Panasonic TX-43MX610B, 43 Inch 4K Ultra HD LED Smart 2023 TV (HDR), Linux TV, Dolby Atmos & DV 50" £293.61 - 55" £339.23 - 65" £465.92

I'd recommend buying the best TV you can find under £300 with a 5 year guarantee. Try John Lewis or Costco. At £300 you can find a 60Hz VA/IPS type panel, I don't think that there would be much between most of the budget brands. Vestel (Toshiba, Hitachi, Polaroid, JVC, Bush, Alba etc.) are typically the lowest tier I would say, however their recent QLED TVs are decent picture wise and not slow like some of the older ones.

TCL are also decent, as are Hisense but you are buying at a price point so just be aware. I recently bought a 43 inch LG earlier in the year for £149 after cashback and I was very pleasantly surprised at the quality of that. I'd suggest to go somewhere like john Lewis or Currys and have a look at what appeals to you. Then buy it somewhere with an extended guarantee.

Yea it's a Vestel model

Rebadge to give you feeling of trust compared to the Bush TVs which it's probably built like. Same with Hitachi, Sharp, Toshiba.

My Panasonic TV is still going strong after ten years (4 x HDMI) - think it cost about £700 back in the day.

You get what you pay for.

It's just a basic smart TV OS, with Freeview Play and a few extra apps. It doesn't have a fully fledged app store, and apps cannot be sideloaded. It's functional, but better to add a fire stick if needing better internet connectivity.