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When TV was invented, human life changed forever. Instead of trekking to theatres, we could relax in front of a screen, while entertainment and information were beamed directly to our homes. Since the first rudimentary sets were invented, TV tech has progressed exponentially, but not all buyers are aware of the options available (or how to find the best TV offers). So sit back, take a few moments, and read our TV buyer's guide. It should help you find the right set at the perfect price.





The Main TV Brands
There are also major variations between brands, which tend to have distinct strengths and weaknesses. Here's a quick run through the world's leading TV brands to help you make a selection:
Samsung TVs – Korea's largest TV manufacturer is a specialist in QLED technology. It may not be the cheapest brand in the world, but Samsung TV sets have a strong reputation for picture quality, they upscale low-resolution content well to 4K, and keep lag to a minimum, which should be very handy for gamers. One Connect also helps to link TVs with other home devices while minimising cabling, while the firm's Smart Hub includes all of the most popular streaming apps.
LG TVs – Samsung's major rival in the widescreen market, LG TVs focus more on OLED technology, and release a huge amount of models every year. LG OLED TV models usually score slightly higher than Samsung where pure image quality is concerned, and like Samsung, they include the latest smart features (including voice assistance). Fundamentally, LG is a fine brand, and will suit those who prefer OLED to QLED.
Philips TVs – Dutch company Philips is one of the world's most important TV manufacturers, offering a wide range of OLED and LED flat screens with high resolution, smart technology, industry-leading HDR, and much more. They also have a range of "Ambilight" TVs that produce a truly immersive viewing experience.
Sony TVs – Another dependable TV brand, Sony is one of the market leaders in the premium TV bracket. So if you're hunting for a 75-inch TV to dominate your sitting room, the Japanese giant will be worth a look. And if you intend to use your set for gaming, Sony TVs will be very interesting indeed. Thanks to excellent motion control features and low lag, it's a great brand for PlayStation of Xbox fanatics. Key models to check out include the Bravia range, which includes a wide variety of Android-enabled high-end products.
Hisense TVs – If you want a cheaper set that still measures up in the specs department, Chinese brand Hisense could be the best option. Price-wise, Hisense TVs almost always beats premium brands like Sony or Samsung, while still mastering essential tech like 4K and HDR. Colours and resolution are impressive on most models, if not quite at the level of more illustrious competitors. And the Smart OS isn't as smooth as others. But if you need to save cash, you can't do better.
Toshiba TVs – Japan's Toshiba used to be more prominent than it is today, but that doesn't mean you should write off its TV sets. In fact, Toshiba's TVs aren't too far removed from those offered by more famous rivals, and come with a far lower price tag. The company specialises in mid-range models hovering around the 45-55-inch bracket. Its smart tech is well-designed and features all of the apps you need, and Alexa compatibility comes as standard as well.
These brands aren't the final word, by any means. Panasonic offers affordable and well-made 4K sets, while Xiaomi's LED varieties are a very cheap alternative to the marquee brands above. And JVC comes in somewhere between Samsung and Xiaomi, providing a reliable range of high-resolution smart models that won't let you down.
Key TV Features to Consider When Buying
These core features should help you focus on the type of TV you need, but they aren't the only consideration to keep in your mind. There are also differences between TV brands, but before we check out the main TV manufacturers, let's look at the main things you should be looking out for when buying a new telly:
- Screen Resolution
Resolution dictates how sharp images will look. HD (1080p) has been superseded by 4K TV tech, and now 8K TV is becoming common (if expensive). 4K (4,096 pixels) will provide beautifully clear footage of sports and movies, and should suit most buyers, while 8K packs in twice as many pixels. Not everyone will notice the difference, but cinema obsessives and people who want the full Premier League football watching experience probably will.
- Size
Size matters when buying a TV. If you need a family TV for a living room, something substantial like a 55-inch TV or even a whopping 65-inch TV could be ideal. Some manufacturers even range as high as 98-inches, although micro TVs are also available and could be the ideal option for placement in bathrooms or on bedroom tables. When choosing a size, bear in mind how far you'll be sitting from the screen. As a rule, use the formula distance from screen in inches divided by 2. That should give a rough estimate of the size required.
- Display Technology
The best TVs today will have OLED or QLED displays. The differences are explained in more detail below, but both offer excellent contrast and vibrant colours. In both cases, the technology is based upon light-emitting diodes (LEDs). QLED tends to produce richer, more precise colours due to their high “luminance”, with a faster refresh rate as well. However, OLED screens deliver deeper contrasts, as they are capable of creating purer blacks. So if you're into noir TV series where shadows and light are key, you'll notice the difference.
- Refresh Rates
Refresh rates dictate how quickly a TV can change the image and are measured in Hertz (Hz). The higher the rate, the less viewers will experience screen lag and glitches, while characters will move more smoothly in general. Anything from 120-240Hz should do fine, although if you drift below 120Hz, the imperfections will start to become obvious.
- HDR
High Dynamic Range is a technology which enhances the contrast between on-screen colours. Introduced in the late 2010s, it's quickly become an essential feature for high-end TVs, and it can also extend the capabilities of mid-range sets, giving them the kind of picture clarity and brightness you'd expect from much more expensive products. Basically, it's something that needs to be included with a set that's worth watching.
- Connectivity
Every Smart TV model needs to connect with WiFi in order to connect with content systems like Netflix or Freeview. Beyond that, some also come with HDMI connectors, which allow you to connect external devices to the TV. Check how many HDMI slots your chosen TV has, as some only have one, meaning that you may need to swap connectors for Blu-Ray players, speakers, and computers. Specialist TVs will feature setups for home cinema systems, and computer/smartphone connections like Chromecast are also routinely included.
- Sound
High resolution means nothing without beefy sound. If sonics matter, look for models with soundbars, Dolby Atmos and front-facing main speakers. They pack much more punch than those mounted on the rear. Some also have special features for sporting events which boost ambient crowd noise. But remember that even basic TVs can often be enhanced with stand-alone speakers such as soundbars, which you can arrange as required.
Comparing OLED vs QLED TVs
OLEDs stand for Organic Light-Emitting Diode, whereas QLED stands for Quantum Light-Emitting Diode.
OLED TVs tend to offer richer contrasts, thanks to their ability to create incredibly pure black backgrounds. QLED colours are usually brighter, and the sets also tend to be slightly cheaper.
These days, choosing between OLED and QLED sets is a crucial TV buying question, so it's essential to know how the formats differ when checking for TV deals. This table should help you understand what the two standard have to offer:


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OLED | QLED | |
Resolution | 4K or 8K | 4K or 8K |
Size | Generally 55-inch to 88-inch | Much wider range of sizes, from 32-98-inches |
Brightness | Slightly less bright than QLED | Extremely bright, vivid colours |
Refresh Rate | Extremely fast | Noticeably slower |
Contrast | Unbeatable, thanks to perfect blacks | Inferior to OLED |
Viewing Angle | Offers excellent wide angle viewing, ideal for groups. | Generally best viewed from directly in front. |
How to Connect TV to WiFi?
Generally speaking, Smart TVs connect to home WiFi in a similar way. Follow these simple steps:

The first step is always the same: turn on the TV and remote, and navigate to the settings menu.
Now, find the network configuration option for your TV. This could be called “Network Settings”.
Next, choose the option to configure a new WiFi connection. A list of locally available WiFi networks should appear.
Choose your home WiFi network and enter the password when requested. When the TV processes the passcode, it should automatically connect to WiFi, and you can start enjoying the device's full range of internet services.
It's also worth noting that TVs can connect to the web via ethernet cables, which can be a more reliable alternative. These cables plug straight into your router, which is why many people like to place their TVs and routers in the same location.
TV Accessories that are Worth Checking Out
If you've just bought a new TV, then TV accessories can make your viewing experience even better. Check out these TV accessories:

The right mount can allow you to change viewing angles and store TVs in an ergonomic style. Mounts adhere to a standard called VESA, and most TV listings should include a VESA rating. If not, universal brackets are also available which can fit onto any screen.

Most users rely on remotes to control their TV, but in the age of Smart TVs these handy devices have become even more popular. If your set doesn't have one, universal remotes from Logitech or Amazon Fire are a must, and voice controls are an excellent feature to look for when buying.

If your set has an HDMI socket, investing in HDMI cables will allow you to connect consoles, controllers, media players and many other entertainment accessories to your TV. USB cables can also connect computers to TVs with ease.

Smart TVs don't always offer vast content libraries. To max out your viewing options, you'll want to explore streaming boxes like Roku, Amazon Fire TV Cube or Apple TV, which make it a breeze to stream Hulu, Netflix, or the iPlayer to any Smart TV.
Quick FAQ to Help TV Buyers
The first electronic TV was created by Philo Taylor Farnsworth in 1927, although John Logie Baird is often credited with inventing a mechanical version a few years earlier.
In most cases, sure. If TVs and computers are both HDMI compatible, you can stream images onto the TV screen fairly easily. Special connectors may be needed in some cases.
Nowadays, most smart TV models available will have Bluetooth built in, allowing you to use wireless accessories with ease. If a TV lacks Bluetooth, transmitters can be purchased to connect with headphones.
The TV license in the UK currently costs £157.50 for colour TVs. Fines of over £1,000 apply if you watch TV without a license, so it's important to sort this out when purchasing a new set.
Not all models are universal, so check when buying. Many fit certain VESA dimensions, meaning that they will be suitable for specific TV models
USB doesn't come with all TVs, but is becoming increasingly common. It's a good option for those with cameras or smartphones who want to stream content straight to TV.
Standard TV content such as the BBC and ITV requires an aerial connection. However, streaming from the iPlayer and similar web-based services via Smart TVs does not.
Advice for Shoppers: How to Find the Best TV Deals Around
Televisions are one of those products that everyone seems to need from time to time. For most of us, everyday life is tough to imagine without access to the BBC, Sky, or whatever channels we love to watch. And for many of us, the quality of the images we see matters just as much as what we are watching.
If you want to enjoy the crispest resolution, the most vivid colours, and the most impressive contrasts, splashing out on a high-end TV is a no-brainer. You just need to head to a local tech store to see what premium QLED or OLED sets can do. But if you check out the price tag, you'll notice there's a catch. The best image quality doesn't come cheap.
Even so, finding a high quality cheap TV isn't that hard. You just need to shop wisely and use all of the deal-hunting resources available. The most important thing to remember is to shop around. Prices vary widely between merchants, even for exactly the same TV model, and it's easy to pay over the odds when better deals are available.
hotukdeals makes it simple to cast your net as widely as possible. Our listings include the latest LG, Samsung, Sony, Hisense, Phillips, and Toshiba models. And you'll find details of up to the minute discounts from merchants as diverse as Currys PC World, Richer Sounds, John Lewis, Amazon, Argos, and eBay.
Most of these sellers run promo code and money off deals throughout the year, so discounts will always be available. But you can make even bigger savings when TV sale periods roll around. For instance, expect big reductions before important sports events like the Olympics or the football World Cup. Black Friday in November is another great time to shop, as big-ticket electricals like 75-inch OLED TVs regularly see dramatic price drops.
Whenever these sales events arise, check back with hotukdeals and scour the listings. If a TV is reduced, we'll have the details, making it easier than ever to save on the screens you really want.
Watch Out for Unbeatable TV Offers at hotukdeals
TVs have never been smarter, more technologically sophisticated, or desirable. But all of this technical wizardry comes at a price, and picking up a wide screen, 8K enabled OLED beast can be an expense too far for many buyers. However, help may be at hand if you want the best TV specs possible. Just head to the hotukdeals TV listings and discover dramatic reductions for the world's leading brands.