About this deal
This deal is expired. Here are some options that might interest you:
Use code TV10 to bring the price of this great TV down to £2,672. The TV comes with a 5 year warranty.
You may be able to get it even cheaper as Richer Sounds should price match this TV and give you an extra £20 off if they do as per their price match policy. Most other retailers are selling this TV for around the £3k mark.
Info added by @PD2K79
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LG 4K SELF-LIT OLED evo for the most advanced OLED picture quality
Designed for an outstanding gaming, movie and sport viewing experience
HDMI 2.1 Spec, 1ms response time + low input lag for superfast gameplay
Dolby Vision IQ for true-to-life picture + Dolby Atmos for immersive sound
Smart platform with Netflix, NOW, Disney+ and more
OLED that shines bright
Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 20%2 more luminance. Now, visuals looks bolder with superior light efficiency.
a9 Gen 5 AI Processor
The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.
Infinite Contrast
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.
Dynamic Tone Mapping Pro
All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail.
Immersive Surround Sound
The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action and chaos around you, just like you're the main character of the movie.
AI ThinQ + webOS
Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.
Seamless Screen - The minimalist view
With bezels this narrow, be fully immersed in the picture with nothing to distract your view3. The unbelievably slim design4 fits seamlessly into your home with the stylish Gallery Stand and Floor Stand.
Help & Information
Store Locations
You may be able to get it even cheaper as Richer Sounds should price match this TV and give you an extra £20 off if they do as per their price match policy. Most other retailers are selling this TV for around the £3k mark.
Info added by @PD2K79
Retailer Reviews
TrustPilot
Details
LG 4K SELF-LIT OLED evo for the most advanced OLED picture quality
Designed for an outstanding gaming, movie and sport viewing experience
HDMI 2.1 Spec, 1ms response time + low input lag for superfast gameplay
Dolby Vision IQ for true-to-life picture + Dolby Atmos for immersive sound
Smart platform with Netflix, NOW, Disney+ and more
OLED that shines bright
Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 20%2 more luminance. Now, visuals looks bolder with superior light efficiency.
a9 Gen 5 AI Processor
The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.
Infinite Contrast
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.
Dynamic Tone Mapping Pro
All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail.
Immersive Surround Sound
The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action and chaos around you, just like you're the main character of the movie.
AI ThinQ + webOS
Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.
Seamless Screen - The minimalist view
With bezels this narrow, be fully immersed in the picture with nothing to distract your view3. The unbelievably slim design4 fits seamlessly into your home with the stylish Gallery Stand and Floor Stand.
Help & Information
Store Locations
More details at Smiths TV
Community Updates
Edited by a community support team member, 17 February 2023
48 Comments
sorted byprcdirect.co.uk/lg-oled77c14lb-c1-77-inch-4k-hdr-smart-oled-tv-2021.html?pdg=:cmp-18057906457:adg-:crv-:pos-:dev-m&gclid=Cj0KCQiA0oagBhDHARIsAI-Bbgf0YKLdAc7ws5ullaGDzwA14wlxfGVODyArBuuOaAgW88rBPZmKd_0aArIkEALw_wcB
Last year's model but other than the weight difference, the C1 is just as good (edited)
I would like to buy this really
Just keep thinking it may reduce in price soon
Anyone has any ideas if it will be reduced further?
Thanks