Unfortunately, this deal has expired 22 April 2023.
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24 Posted 6 March 2023
Sony XR77A80K A80K 77 Inch OLED 4K Ultra HD Smart Google TV - £2528.99 Delivered (Members Only) @ Costco
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MrSwitch Deal editor
Joined in 2016
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About this deal
This deal is expired. Here are some options that might interest you:
Update 1
Reduced from £2,598.99 to £2,528.99
£400 auto applied to checkout for members
Features-
With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, the Sony BRAVIA XR OLED XR-77A80K is simply stunning.
4K OLED
Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality.
XR Triluminos Pro
The colours are truly spectacular, thanks to our widest ever colour palette with XR Triluminos Pro™.
Ambient Optimization
To ensure you’re always getting the best view, our Ambient Optimisation technology uses a light sensor to automatically adjust the brightness of your screen, based on how much light is in your room. It automatically optimises the sound too.
Acoustic Surface Audio+
For full sensory immersion, the screen is the speaker. Acoustic Surface Audio+™ combines three actuators, as well as twin subwoofers, for truly immersive audio that matches exactly what's on screen.
3D Surround Upscaling
All your movies, TV shows, games, and music, will be upscaled and given the surround sound treatment - without the need for additional speakers!
3-way multi-position stand
For ultimate flexibility and style, our premium multi-position stand is designed to fit any space, including wide surfaces, narrow furniture, and the raised position will let you neatly slide your soundbar underneath the TV.
Metal Flush Surface
The TV features our beautiful Metal Flush Surface design, thoughtfully designed to draw your focus to what’s important – the picture.
Auto Low Laceny Mode
Perfect for PlayStation®5 and other consoles, gamers are primed for the win on this 77-inch TV. Ultra-responsive, smooth gameplay is made possible with our specialist technologies, including Auto Low Latency Mode in HDMI 2.1 and a Variable Refresh Rate (VRR).
Auto HDR Tone Mapping
You’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping, which is automatically optimised during PS5™ set-up.
Auto Genre Picture Mode
You won’t need to worry about adjusting your settings as you switch between different types of entertainment either - Auto Genre Picture Mode does all the hard work for you!
Hands-free Voice Search
Command your TV with your voice! Find new entertainment, control your other smart home devices, and more, with Voice Search!
Google TV
Access 700,000+ movies and TV episodes – organised to suit your interests – on this Google TV.
Bravia Core
Our exclusive streaming service, BRAVIA CORE, is included on the XR-77A80K, with hundreds of movies waiting for you.
Model Number: XR-77A80K
Features-
- 4K UHD with HDR 10, HLG & Dolby Vision
- 60W Total Output, Dolby Atmos, DTS
- Adjustable stand to fit your Soundbar
- Cognitive Processor XR
- 5 Year Warranty Included
With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, the Sony BRAVIA XR OLED XR-77A80K is simply stunning.
4K OLED
Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality.
XR Triluminos Pro
The colours are truly spectacular, thanks to our widest ever colour palette with XR Triluminos Pro™.
Ambient Optimization
To ensure you’re always getting the best view, our Ambient Optimisation technology uses a light sensor to automatically adjust the brightness of your screen, based on how much light is in your room. It automatically optimises the sound too.
Acoustic Surface Audio+
For full sensory immersion, the screen is the speaker. Acoustic Surface Audio+™ combines three actuators, as well as twin subwoofers, for truly immersive audio that matches exactly what's on screen.
3D Surround Upscaling
All your movies, TV shows, games, and music, will be upscaled and given the surround sound treatment - without the need for additional speakers!
3-way multi-position stand
For ultimate flexibility and style, our premium multi-position stand is designed to fit any space, including wide surfaces, narrow furniture, and the raised position will let you neatly slide your soundbar underneath the TV.
Metal Flush Surface
The TV features our beautiful Metal Flush Surface design, thoughtfully designed to draw your focus to what’s important – the picture.
Auto Low Laceny Mode
Perfect for PlayStation®5 and other consoles, gamers are primed for the win on this 77-inch TV. Ultra-responsive, smooth gameplay is made possible with our specialist technologies, including Auto Low Latency Mode in HDMI 2.1 and a Variable Refresh Rate (VRR).
Auto HDR Tone Mapping
You’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping, which is automatically optimised during PS5™ set-up.
Auto Genre Picture Mode
You won’t need to worry about adjusting your settings as you switch between different types of entertainment either - Auto Genre Picture Mode does all the hard work for you!
Hands-free Voice Search
Command your TV with your voice! Find new entertainment, control your other smart home devices, and more, with Voice Search!
Google TV
Access 700,000+ movies and TV episodes – organised to suit your interests – on this Google TV.
Bravia Core
Our exclusive streaming service, BRAVIA CORE, is included on the XR-77A80K, with hundreds of movies waiting for you.
Model Number: XR-77A80K
More details at You will need a a Costco membership to purchase this item. See here Costco Membership
Community Updates
Edited by MrSwitch, 22 April 2023
24 Comments
sorted byPosting, is there a discount on 55inch as well?
This or lg C2 for 2799?
Thanks