Posted 1 day ago
FREE Mr Silly books from the Mr. Men / Little Miss range will be given out at all McDonald’s restaurants this World Book Day
mcdonalds.com/gb/…tml
THIS WORLD BOOK DAY®, MCDONALD’S PLEDGES A FURTHER 7 MILLION KIDS BOOKS PER YEAR AS NATIONAL LITERACY TRUST CONFIRM 1 IN 5 YOUNG CHILDREN STILL DO NOT HAVE ACCESS TO A BOOK AT HOME1
The stat has been brought to life by McDonald’s who today released an image of 50 children – 40 dressed as their favourite character from a book and 10 in plain clothes - highlighting the proportion who sadly don’t have access to books at home. Those wearing costume hold a copy of Mr Silly, the free book available at participating restaurants across the UK on March 7th, the charity World Book Day’s annual celebration of how reading for pleasure makes a difference to children’s lives.
As part of McDonald’s partnership with the charity, from now until the 26th March, Happy Meal® boxes also come with a World Book Day token that entitles families to a free World Book Day 2024 book or £1 off a book or audiobook at participating booksellers.
McDonald’s recognises the importance of children reading for pleasure – aligning with this year’s World Book Day campaign ‘Read Your Way’. New research by McDonald’s reveals just how important it is for children to have fun with reading, with 77% of parents saying it’s their child’s favourite activity to do with a family member.2
Parents continue to look for fun ways to get their kids excited about reading –, saying their child most enjoys when they put on different voices for the characters (57%), or when there are words that are thought to be naughty such as burp or fart (53%) and funny sounding words such as Oompa-Lumpa (50%).2
Reading isn’t just an enjoyable activity, over nine in ten (92%) agree that reading has helped develop their child’s creativity and imagination, with a similar proportion saying it has developed their memory (88%) and 85% their child’s empathy and social understanding.2
Louise Page, Head of Consumer Communications & Partnerships at McDonald’s UK said: “It’s harrowing to hear that so many young children still don’t have access to books at home, and it makes us more determined than ever to further our commitment by getting books into the hands of kids that need them the most. We’re proud to be the UK’s biggest distributor of books having provided over 160 million books to kids to date. Our mission is to ensure all children, no matter their background, can access the joy of reading.”
Cassie Chadderton, CEO of World Book Day adds: “At a time when the benefits of reading for pleasure are needed more than ever, we’re delighted to be working in partnership with McDonald’s to encourage even more children and families to give children a choice, and a chance, to enjoy reading. McDonald’s commitment to provide children with free books will support even more children and families to experience the life-changing benefits reading can bring.”
-ENDS-
Notes to Editor’s
More about World Book Day®
World Book Day® is a charity that changes lives through a love of books and reading. Our mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. We want to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them. Designated by UNESCO as a worldwide celebration of books and reading, World Book Day is marked in over 100 countries around the globe.
World Book Day® is a registered charity no. 1079257 and a company limited by guarantee no. 03783095 registered in England and Wales. Registered address: 6 Bell Yard, London, WC2A 2JR. World Book Day® and the associated logo are the registered trademarks of World Book Day® Limited.
More about National Literacy Trust
The National Literacy Trust is an independent charity that empowers children, young people, and adults with the literacy skills they need to succeed. Reading, writing, speaking and listening skills give you the tools to get the most out of life, and the power to shape your future. From first words, through school days to training, jobs and beyond, together they’re helping people change their stories. literacytrust.org.uk
References:
1. Book ownership in 2023 | National Literacy Trust
2. Research of 2,000 UK respondents (with children aged 5-8) commissioned by McDonald’s, conducted by Opinium
THIS WORLD BOOK DAY®, MCDONALD’S PLEDGES A FURTHER 7 MILLION KIDS BOOKS PER YEAR AS NATIONAL LITERACY TRUST CONFIRM 1 IN 5 YOUNG CHILDREN STILL DO NOT HAVE ACCESS TO A BOOK AT HOME1
- 10 children dressed in plain clothes stand in contrast next to 40 children dressed as their favourite book characters, depicting the 1 in 5 young kids that do not have access to books1
- McDonald’s partnership with the charity World Book Day® aims to get more books into the hands of children who need them the most across the UK
- As part of this, FREE Mr Silly books from the Mr. MenTM Little MissTM range will be given out at all McDonald’s restaurants this World Book Dayon 7th March
- As the UK’s largest provider of books, McDonald’s has provided over 160 million books to date
The stat has been brought to life by McDonald’s who today released an image of 50 children – 40 dressed as their favourite character from a book and 10 in plain clothes - highlighting the proportion who sadly don’t have access to books at home. Those wearing costume hold a copy of Mr Silly, the free book available at participating restaurants across the UK on March 7th, the charity World Book Day’s annual celebration of how reading for pleasure makes a difference to children’s lives.
As part of McDonald’s partnership with the charity, from now until the 26th March, Happy Meal® boxes also come with a World Book Day token that entitles families to a free World Book Day 2024 book or £1 off a book or audiobook at participating booksellers.
McDonald’s recognises the importance of children reading for pleasure – aligning with this year’s World Book Day campaign ‘Read Your Way’. New research by McDonald’s reveals just how important it is for children to have fun with reading, with 77% of parents saying it’s their child’s favourite activity to do with a family member.2
Parents continue to look for fun ways to get their kids excited about reading –, saying their child most enjoys when they put on different voices for the characters (57%), or when there are words that are thought to be naughty such as burp or fart (53%) and funny sounding words such as Oompa-Lumpa (50%).2
Reading isn’t just an enjoyable activity, over nine in ten (92%) agree that reading has helped develop their child’s creativity and imagination, with a similar proportion saying it has developed their memory (88%) and 85% their child’s empathy and social understanding.2
Louise Page, Head of Consumer Communications & Partnerships at McDonald’s UK said: “It’s harrowing to hear that so many young children still don’t have access to books at home, and it makes us more determined than ever to further our commitment by getting books into the hands of kids that need them the most. We’re proud to be the UK’s biggest distributor of books having provided over 160 million books to kids to date. Our mission is to ensure all children, no matter their background, can access the joy of reading.”
Cassie Chadderton, CEO of World Book Day adds: “At a time when the benefits of reading for pleasure are needed more than ever, we’re delighted to be working in partnership with McDonald’s to encourage even more children and families to give children a choice, and a chance, to enjoy reading. McDonald’s commitment to provide children with free books will support even more children and families to experience the life-changing benefits reading can bring.”
-ENDS-
Notes to Editor’s
More about World Book Day®
World Book Day® is a charity that changes lives through a love of books and reading. Our mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. We want to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them. Designated by UNESCO as a worldwide celebration of books and reading, World Book Day is marked in over 100 countries around the globe.
World Book Day® is a registered charity no. 1079257 and a company limited by guarantee no. 03783095 registered in England and Wales. Registered address: 6 Bell Yard, London, WC2A 2JR. World Book Day® and the associated logo are the registered trademarks of World Book Day® Limited.
More about National Literacy Trust
The National Literacy Trust is an independent charity that empowers children, young people, and adults with the literacy skills they need to succeed. Reading, writing, speaking and listening skills give you the tools to get the most out of life, and the power to shape your future. From first words, through school days to training, jobs and beyond, together they’re helping people change their stories. literacytrust.org.uk
References:
1. Book ownership in 2023 | National Literacy Trust
2. Research of 2,000 UK respondents (with children aged 5-8) commissioned by McDonald’s, conducted by Opinium
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