This guy's reviews are usually a good indicator. This TV is not well reviewed. But it is cheap-ish.
tomsguide.com/rev…ies
tomsguide.com/rev…ies
Unfortunately, this deal has expired 12 July 2023.
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Posted 10 July 2023
Amazon Fire TV 40-inch 2-Series 1080p HD smart TV - £199.99 (Prime Exclusive) @ Amazon
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About this deal
This deal is expired. Here are some options that might interest you:
- High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
- All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
- Stream for free: watch free films and TV episodes with apps, such as YouTube, Freevee, Pluto TV and more.
- Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
- Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
- Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
- Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
- Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
- Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.
More details at Community Updates
Edited by a community support team member, 10 July 2023
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16 Comments
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Thank you, I will check out his other reviews as well (y).
What does support for HDR 10 mean in this example? Does it have an HDR screen? Does it go above a few hundred nits?I'm no expert but I'm pretty sure that it simply means it just supports HDR content, it will play it, even if it doesn't look how it should.
HDR 10 doesn't refer to the nit level (unlike HDR 400, HDR 1000 etc..).
As this is a cheap, entry level TV, I'd imagine that HDR is just a marketing gimmick here. Don't buy this for HDR before doing some research.
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Ordered thanks, should do decently as daughters bedroom TV with switch and some streaming apps.
Does it have Roku.?
Is there any chance this goes down in price when Prime Day officially kicks in tomorrow on the 11th?
Also, as 40inch 1080p screens go, is this decent? I have no need for a larger screen or higher resolution.- Looking for a 40 inch bedroom set, been mulling for 2 long, appreciate this is cheap and specs look over but is general consensus pay extra 100 and get a TCL, Hicense or Samsung?
Depends if you will be watching 4k content. If so, I would say it's worth getting something better. 
How is £200 for an Amazon 1080p TV a good deal? I bought my 43" Hisense 4K TV for £240 couple months back and I'm sure there are probably better deals available.Well Mr. Hearst Helmsley, I need a 40" screen and have no interest in going above 1080p (my eye sight), plus Amazon are offering the "Pay Over 5 Months With 0% Interest", so I can pay £40 now rather than the full £200 (useful for me this month). (edited)- I got the 4k version, can be temperamental at times but overall very good tv.
Thank you
Is there an app/function available on this for watching live terrestrial TV, or do you have to go through BBC iPlayer/itvx etc?It has it's own "app" for watching Live TV. It doesn't feel like an app, though. You just press "1" on the remote and, provided you've got your aerial in, you're off to watching freeview.
One note though - on the home screen of the TV (which looks like a Fire Stick's Home Screen, so it's got a list of apps like Youtube, Amazon Prime Video, etc) - it shows you little thumbnails of what's on live TV. This is helpful, but it made me wonder - if a smart TV is watching live TV over the aerial, as it can in this case, will TV Licensing know?
I mean, I know TV Licensing CANNOT tell if someone's watching live tv on a normal non-smart TV, but a Smart TV is connected to the internet. Would Amazon make a note of it and be in communication with TV Licensing?
Access all your entertainment in one place
Watch live TV, play video games, listen to music, and stream over a hundred thousand films and TV programmes—all from one Home screen. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more.
High Definition
Watch content come to life with enhanced resolution.
HDR
Experience a wider range of colour and brightness.
Press and Ask Alexa
Control entertainment with your voice and remote.
Dolby Digital Plus
Enjoy advanced surround sound across multiple devices.
Fire TV 2-Series brings films and series to life in brilliant 720p HD (for 32” Display) and brilliant 1080p HD (for 40” Display) resolution, with support for HDR 10, HLG and Dolby Digital Audio. Watch your favourite entertainment including over a hundred thousand films and TV programmes with thousands available for free from any room in your home. With the Fire TV Alexa Voice Remote, you can use your voice to navigate content, switch inputs, control your smart home devices and more.