Facebook and Instagram to Offer Subscription for No Ads in Europe - X, Formerly Twitter, to offer similar service including the UK

Here we go again....

Facebook / Instagram

To comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland. In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalised services for free with ads, or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads.

People in these countries will be able to subscribe for a fee to use our products without ads. Depending on where you purchase it will cost €9.99/month on the web or €12.99/month on iOS and Android.

Regardless of where you purchase, the subscription will apply to all linked Facebook and Instagram accounts in a user’s Accounts Center. As is the case for many online subscriptions, the iOS and Android pricing take into account the fees that Apple and Google charge through respective purchasing policies. Until March 1, 2024, the initial subscription covers all linked accounts in a user’s Accounts Center. However, beginning March 1, 2024, an additional fee of €6/month on the web and €8/month on iOS and Android will apply for each additional account listed in a user’s Account Center.

Facebook and Instagram in the UK shouldn't be affected, YET, but time will tell.

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X Premium is our premium subscription service that elevates quality conversations on the platform.

X Premium is an opt-in, paid subscription that offers additional features* to improve your experience on X. X Premium has three tiers: Basic, Premium, and Premium+, with more features available in each tier.

Subscribe now with localized pricing starting at $3/month or $32/year on Web in available countries.

All X Premium features associated with each tier will be available immediately except the blue checkmark, which will appear on eligible profiles subscribed to the Premium or Premium+ tiers after a review to ensure subscribed accounts meet all eligibility criteria.

We’ve also launched a new service called Verified Organizations, which is a service for businesses, governments and nonprofits on X that comes with a gold or grey checkmark, affiliate badges, premium support, impersonation defense and more features for organizations. Learn more about Verified Organizations here.

Features

Premium features offer subscribers a way to enhance and customize their experience. These powerful controls are designed to help personalize your X experience, and provide early access to our newest features before they’re available to more

Features available to every Premium tier:

• Edit post: This highly requested feature gives you a 1 hour window to make a limited number of changes to published posts. Use it to make updates, tag someone, or reorder the media you attached. Edit post currently only applies to original posts and quotes
• Longer posts: Want to post more than 280 characters? Longer posts allow subscribers to post up to 25,000 characters. You can also compose longer posts in a quote or reply. Standard functionality like posting media, creating polls, and using hashtags still apply. Everyone will be able to read longer posts, but only Premium subscribers can create them.
• Longer video uploads: Share more content with your followers. Premium subscribers can upload videos up to ~3 hours long and up to 8GB file size (1080p) (on x.com and X for iOS only). Learn more here.
• Prioritized rankings in replies: Posts that you interact with will receive a small boost in their ranking. Additionally, your replies will receive a boost that ranks them closer to the top.
  
  
  • Basic subscribers receive a small boost to their replies
  • Premium subscribers receive a larger boost to their replies
  • Premium+ subscribers receive the largest boost to their replies
  • Subscribers will appear in the Verified tab within other users’ notifications tab which highlights replies, mentions, and engagement from Premium subscribers.
    
• Text formatting: Now you can bold and italicize text in your posts on x.com.
• Highlight posts: Feature your best posts by Highlighting those posts and they’ll appear on your profile in a dedicated tab.
• Bookmark Folders: Bookmark Folders let subscribers group and organize Bookmarked posts into folders for faster discovery later. Premium allows you an unlimited number of bookmarks and Bookmark Folders which are always private.
• Custom app icons: With Custom App icons, you can change how your X App icon displays on your phone. Choose from several colorful options. Check your settings regularly for new featured looks available for a limited time.
• Custom navigation: This feature lets you choose what appears in your navigation bar, so you get quick access to the content and X destinations you care about most. You can select at least 2 and up to 6 items to keep in your bottom navigation bar or restore to default if you change your mind.
• Top Articles: Top Articles is a shortcut to the most-shared articles in your network. This feature automatically lists the most-shared articles from people you follow—and people they follow, too—so you can easily find the type of content you want to read.
• Reader: Turn long threads into a more beautiful reading experience. We’ve designed Reader to let you enjoy your threads with less noise. Turn the Reader feature on when you tap the reader icon at the top of the thread, or use it to change your text size.
• Undo post: Undo post gives you the option to retract a post after you send it, but before it’s visible to others on X. It’s not an edit* button, but a chance to preview and revise your post before it’s posted for the world to see. Once the Undo period is over, the post is viewable to your followers and you can either leave it or delete it, like you normally would on X.
• Themes: Premium Themes let you choose from colorful options for your app theme.
• SMS two-factor authentication: As a subscriber, you can add another layer of protection to your account with access to two-factor authentication via SMS. Please note that availability of text message two-factor authentication for Premium may vary by country and carrier.
• Encrypted Direct Messages: Premium subscribers can initiate encrypted direct messages with other Premium accounts.
• Create a Community: As a Premium subscriber, you can create a Community to give people a dedicated place to connect, share, and get closer to the discussions you care about most.
• NFT Profile Pictures: We're adding NFTs as one of several ways to customize your profile so you can show off the NFTs you own in a hex-shaped profile picture on your account. After a temporary connection to your crypto wallet that allows you to set up an NFT as your profile picture, your digital asset displays in a special hexagon shape that identifies you as the owner of that NFT.

Features available only to Premium and Premium+ tiers:

• Blue checkmark: Get verified with a blue checkmark next to your name. The blue checkmark will appear on eligible profiles after a review to ensure subscribed accounts meet all eligibility criteria.
• Ads Revenue Sharing: Receive a share of the revenue generated from verified accounts’ organic impressions of ads displayed in the replies of content you post on X. Subject to eligibility requirements. See the “Monetization” tab on x.com or the mobile app for more details.
• Creator Subscriptions: Earn a living on X by letting anyone subscribe to you for monthly content. Subject to eligibility requirements. See the “Monetization” tab on x.com or the mobile app for more details.

• Ads in For You and Following Timelines
  • Reduced ads in For You and Following Timelines: Premium tier subscribers see approximately 50% fewer ads in the For You and Following Timelines. As you scroll, you will see approximately twice as many organic or non-promoted posts placed in between promoted posts or ads. There may be times when there are more or fewer non-promoted posts between promoted posts. The reduced ads feature does not apply to promoted content elsewhere on X, including but not limited to ads on profiles, ads in post replies, Amplify Video ads, promoted events in Explore, promoted trends, and promoted accounts to follow.
  • No ads in For You and Following Timelines: Premium+ tier subscribers see no ads in the For You and Following Timelines. This feature does not apply to promoted content elsewhere on X, including but not limited to ads on profiles, ads in post replies, ads in Immersive Media Viewer, promoted events in Explore, promoted trends, and promoted accounts to follow.
  • Premium and Premium+ subscribers will have access to this feature after their account has been reviewed for eligibility and the blue checkmark has been applied.
    

• Reply to verified-only posts: Once verified, accounts can reply to posts which are limited to replies from verified accounts only.

• Hide your checkmark: As a Premium or Premium+ subscriber, you can choose to hide your checkmark on your account. The checkmark will be hidden on your profile and posts. The checkmark may still appear in some places and some features could still reveal you have an active subscription. Some features may not be available while your checkmark is hidden. We will continue to evolve this feature to make it better for you. This feature is not available to Basic tier subscribers.

• ID Verification: Verify your account by providing a government-issued ID to protect your account against impersonation. Receive an “ID verified” label on your profile.

• Access to Media Studio: Manage the images and videos you've uploaded to X with studio.x.com. Learn more about Media Studio. This feature is not available to Basic tier subscribers.

• Access to X Pro: View multiple configurable timelines simultaneously which can refresh in realtime, advanced search, add contributors and admins to your account, and more with X Pro. Learn more about X Pro. This feature is not available to Basic tier subscribers.

Learn how to use Premium features here.

*Not all features available on all platforms and locations. Premium features may change periodically/from time to time as we keep improving the service.




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