JVC LT-50CF810 Fire TV Edition 50" Smart 4K Ultra HD HDR LED TV with Amazon Alexa £269 @ Currys

Forget flipping between apps – you'll find all your favourite shows on the home screen of this JVC Fire TV. You'll see recommendations from Prime Video, Netflix, Disney+, and Apple TV – and that's just the tip of the iceberg. Each member of the family can have their own profile, so your dramas won't get mixed in with the kids' favourites. It all looks great on the 4K display which is packed with detail and colour. HDR10 and Dolby Vision bring an even greater depth of colour and brilliant brightness, so everything looks more real.

Good to know:
- Brace yourself for epic sound with support for Dolby Atmos, DTS Virtual:X, and DTS HD audio
- Alexa is built-in, so you can give simple voice commands, control your smart devices, and search for entertainment
- Pair the TV with your Amazon Echo device for hands-free control
- Freeview Play makes it easy to catch up on episodes you've missed from the past week – all on demand and in one place