Unfortunately, this deal has expired 21 January 2023.
Sony XR77A80K 77 Inch OLED 4K Ultra HD Smart Google TV £2579.98 @ Costco
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Sony XR77A80K 77 Inch OLED 4K Ultra HD Smart Google TV £2579.98 @ Costco

£2,579.98£2,99914% off
Free · Costco Deals
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Features- 4K UHD with HDR 10, HLG & Dolby Vision
- 60W Total Output, Dolby Atmos, DTS
- Adjustable stand to fit your Soundbar
- Cognitive Processor XR
- 5 Year Warranty Included

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Black Friday 2023 Deals
Edited by a community support team member, 21 November 2022
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  1. RyanHumbla's avatar
    Could not be happier to have this TV! particularly the color, it is very REAL！the picture quality is awesome; i would say it is hard to beat oled. I watched the original 1975 movie and the TV made it look excellent (not much impressed with Samsung tv though).
    Oled is definitely the way to go
  2. vI_M4YH3Mz_Iv's avatar
    Was hoping some 77 oleds would drop below £2000
    Rod_SmithmPK's avatar
    A1?
  3. rhymnosauras's avatar
    The first deal that had given me slight buyers regret about my G1 77. I got that for 2900, which I know isn't amazing but was the best I could do at the time.
    AJ10's avatar
    What’s wrong with the G1? These standard OLEDs are similar to each other maybe expect the Panasonic LZ2000.

    The only true step up is the QD-OLED series like the Sony A95K with the best picture quality, upscaling & motion handling all in one.
  4. AJ10's avatar
    [deleted]
    0m4d's avatar
    Oh, I assumed these would be using an Evo panel as well... Hmmm
  5. sampath's avatar
    This, or the 77 C2?

    Already have the C2 on order with Costco but they haven't shipped it yet so might be possible to cancel. I've seen some suggestions that the Sony might be better for movies (my main use case) and the C2 is better for gaming. However reading reviews and looking at the specs on Rtings my gut feeling is that they are broadly similar sets for a similar price so I'm tempted to stick with the C2. Anyone want to point out the flaw in my thinking? (edited)
    AJ10's avatar
    The LG can get brighter due to its Evo panel.

    This Sony is using a matte or semi-matte Ex unlike last years 77inch Sony A80J Glossy Evo panel. It’s a shame really.

    But I’d still chose the Sony over the LG for movies as it’s has the more better, natural and accurate picture / colours and better upscaling SD / HD content and better motion handling. Also I read on forums that people just prefer the Sony for picture processing whilst owing both TVs.

    Either way you won’t be dissatisfied with both.
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