Posted 18 January 2024

Primark launches its first adaptive lingerie collection

Just spotted this, and thought it was worth sharing here. Really nice to see retailers thinking about Adaptive clothing like this, similar to M&S for Children - you can read the full story below.

Adaptive Lingerie: Adaptive clothing is designed around the needs of disabled people, making it more practical and comfortable, with small adaptations like easy closures, magnetic clasps and the use of materials like Velcro. This new four-piece collection is Primark’s first adaptive product range and we’re committed to introducing more adaptive products and applying inclusive design to more product ranges.

We’re starting with underwear, the first thing you put on under clothes. Our new adaptive lingerie range features four items - a seam-free bra, a lace bralette, a basic brief and a pair of period pants.

We’ve spent over two years working on this and it was co-designed with technical specialists and informed by the experiences and views of disabled people. With prices ranging from £8 to £10, the lingerie is available from 2XS to 2XL and combines discrete magnetic closures with soft fabrics and feminine designs.

Our adaptive underwear collection includes:

  • Seam-free bra: Black seam-free bra featuring recycled nylon with magnetic closures at the front (£10)
  • Lace bralette: Black plunging lace bralette with magnetic closures at the front (£10)
  • Brief: Black brief featuring recycled nylon with magnetic closures at each side (£8)
  • Period pants brief: Black period brief featuring recycled nylon with magnetic closures at each side (£10)


In the future, we will introduce more adaptive products, and apply inclusive design to more product ranges. But we know that accessibility goes far beyond the products we offer to our customers, and we continue to learn and push ourselves to go further and faster and make a bigger impact.

When can i purchase these items?

The collection is available now in 64 stores across the UK, either in store or via Click + Collect, and will also be available in other selected Primark markets.

Video below:

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  1. pickledtink's avatar
    Well done Primark. Really good to see retailers considering clothing needs of the disabled. Bras for breast cancer patients would be a good addition to see in this range too.
  2. AMETAF's avatar
    Good on Primarni