Will this require a TV license for viewing?
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ITVX now live, with over 10,000 hours of free programming including 250+ stellar films and 200+ series available at launch
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Update 1
Now live + ITVX launches first-ever British Sign Language channel, live 8th December also (See footer of thread).
If you wish to go Premium, you can try a 7 day trial (Make sure you cancel before then, or you will be charged)
If you wish to go Premium, you can try a 7 day trial (Make sure you cancel before then, or you will be charged)
Films, at launch, will include Dispicable Me, BTTF, Wonder women and the Full Fast and Furious series will launch in 2023. Also other classic shows including Thunderbirds, Captain Scarlet and the Mysterons, Terrahawks, Joe 90 & more.(likely update as the service progresses)
The full ITVX experience, including all Premium content, has already been launched on the following platforms:
• Amazon Fire TV & Tablet
• Android (5.0 and up)
• Android TV
• Apple TV (tvOS 12.2 or later)
• Chromecast
• Huawei
• iOS (12.2 or later)
• NOW Smart Sticks and Boxes (minimum firmware v11.0.2)
• Roku Streaming Players (minimum firmware v11.0.2)
• Samsung Smart TVs (2016 and above)
• Sky Glass and Sky Stream puck
• Virgin Media
• Web Browsers
• Xbox One/S/X and Xbox Series X/S
ITV today announced the official launch date of new, free streaming platform ITVX. Replacing ITV Hub as the online home of all ITV content, viewers can expect a new and improved product experience through ITVX as well as more new and exclusive programmes to stream for free, than anywhere else.
ITVX will be rolling out across devices and platforms in the coming weeks, to ensure viewers have full access to all content, including the new, exclusive to streaming titles which will go live on Thursday 8th December.
At launch, viewers will have access to over 10,000 hours of content in high definition, and ITVX will also drop new and exclusive programmes every week of the year.
Viewers can also expect the full range of ITV drama past and present to go on the service, as well as documentaries, cult classics and hundreds of blockbuster films which will all stream for free from Thursday 8th December.
All ITV’s channels will be available to livestream through ITVX, as well as additional themed channels (known as FAST channels), and a dedicated news section on ITVX.
ITV’s Chief Executive, Carolyn McCall said:
“We’re really excited to launch ITVX, with more content available than ever before, and a whole range of exclusive commissions. ITVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience, that will continue to evolve in 2023 and beyond.”
ITVX Commissions
ITVX will premiere a collection of top quality new dramas on 8th December, which will only be available for free on the streamer. ITVX’s inaugural commissions which will be available on launch day include hotly anticipated six-part cold war drama A Spy Among Friends starring Damian Lewis and Guy Pearce, provocative new teen drama Tell Me Everything, powerful period drama TheConfessions of Frannie Langton starring Karla-Simone Spence, Sophie Cookson and Patrick Martins and Plebs: Soldiers of Rome, the feature-length special finale to the popular comedy series.
At least one flagship show will then launch on ITVX per week going forward. Litvinenko starring David Tennant and Mark Bonnar will launch on Thursday 15th December, and high stakes family drama Riches starring Deborah Ayorinde and Hugh Quarshie will launch on 22nd December alongside landmark natural history documentary A Year on Planet Earth, presented by Stephen Fry. Gripping four-part thriller Without Sin starring Vicky McClure and adrenaline-fuelled new game show Loaded in Paradise will launch on 28th December. Nolly, Russell T Davies’ upcoming drama on Crossroads’ Noele Gordon, will launch in early 2023.
Full Series Drops
In addition to the series premiering and streaming exclusively on ITVX, the service will also be launching full series of upcoming flagship ITV shows on their first day of broadcast, allowing viewers to binge watch to their hearts’ content. Early examples will include real life drama Stonehouse starring Matthew Macfadyen and Keeley Hawes and the new series of Unforgotten which will be made available in early 2023. These series are in addition to the vast library of over 200 both recent and classic US and UK dramas, comedies and reality shows that will be available to users.
Films
On 8th December ITVX will launch with over 250 feature films, with a thousand films to be made available to stream each year. Films available at launch will include the Back to the Future trilogy, the Despicable Me trilogy, Wonder Woman and many more. The full Fast and Furious series of films will be launched in 2023.
Documentaries
ITVX will launch with an impressive array of documentaries including the breathtaking natural history documentary A Year On Planet Earth, which draws on spellbinding and dramatic stories from all corners of the globe.
ITVX will also feature a dedicated true crime collection which will feature over 150 hours of nail-biting viewing including Monster in My Family, which delves into the lives of serial killers in a way that’s rarely seen. The Case Against Cosby - a premium documentary exposing new truths about accusations against the comedian will follow in 2023.
ITVX factual commissions Rolf Harris: Hiding in Plain Sight (w/t), The Rise and Fall of Boris Becker (w/t) and A Murder in the Family will also launch in 2023.
Science Fiction and Fantasy
Those seeking to escape into another world through their viewing choices will also be catered to, with a robust science fiction and fantasy offering ranging from classics including Thunderbirds, Captain Scarlet and the Mysterons, Terrahawks, Joe 90, Stingray, Space 199 and UFO, to the likes of Supernatural,The 100 and Nikita, and classics in the making including Astrid & Lilly Save the World and Korean-American hit series Dramaworld.
News
ITVX represents a new and exciting way for news to be consumed by audiences. Viewers can expect to see a dedicated rail featuring the most significant and interesting stories, updated throughout the day, some in bitesize easily digestible video and other longer more in-depth reports of news from ITV’s bulletins, and in the morning, GMB. ITVX will work in tandem with the ITV News website and ITV News social pages, with a range of reporters and presenters delivering new content daily, in the latest expansion of ITV’s award-winning journalism offering.
[end]
About ITVX
Launching in late 2022, ITVX will be the UK’s freshest streaming service, letting viewers stream new programme exclusives, with adverts, for free; ranging from premium dramas, documentaries, US series, comedy and reality shows to blockbuster films and much, much more. ITVX will be the first streaming service in the UK to offer viewers the flexibility to access free content with ads and ad-free paid subscription, all in one place. Paying subscribers will also have access to BritBox UK. ITVX will live stream must-watch events, from live sport to Love Island, as they are broadcast on ITV’s channels. ITVX will also offer an ever-changing host of exclusive themed channels in line with viewer preferences and popularity. These constantly evolving pop-up channels will give a scheduled experience through a streaming service, with viewers able to choose where in the schedule they join.
Update:
ITVX has announced the launch of a worldwide streaming-first British Sign Language (BSL) channel.
Omnibus episodes of soaps Emmerdale and Coronation Street will be among ITV Signed’s offerings, as well as Cilla and Alan Carr’s Epic Gameshow.
Viewers will also be able to tune into dramas Vera and Lewis on the channel, which will solely feature signed programming.
ITVX launches world-first British Sign Language channel
When ITVX officially launches on 8 December, Deaf viewers will have access to what is a worldwide streaming first - a British Sign Language channel, solely featuring signed programming, which will include a range of shows like the Emmerdale and Coronation Street omnibus episodes, Cilla, Alan Carr’s Epic Gameshow, Vera, Lewis, and The Saint. The channel will be regularly updated and will evolve to include both recent and archive programming from a wide variety of genres.
ITVX will launch with a selection of 20 themed channels, which are designed to offer a lean-back experience of watching a scheduled channel, and these channels will appear in the ‘live’ section of the service, directly below ITV’s six existing channels (ITV1, ITV2, ITV3, ITV4, ITVBe and CITV).
ITV's Director of Accessibility, David Padmore, said:
"We're committed to placing great accessibility at the heart of ITVX and our offering at launch represents significant progress on ITV Hub. Our ITV Signed Channel gives us a fantastic platform for showcasing our rich archive of signed programmes."
Teri Devine, Associate Director for Inclusion at RNID, said:
“Following the recognition of the British Sign Language (BSL) Act earlier this year, it is fantastic to see more and more industries and organisations become accessible to BSL users. We’re thrilled that ITV have considered the accessibility of BSL users for the launch of their new channel feature, making it easier for them to find new signed content. Building in accessibility from the start is important and should be the norm, and we look forward to seeing ITV expanding its access services across the remaining platforms. For support or information, visit RNID.org.uk”
Accessibility is a core principle of ITV’s new streaming service, and teams across ITV have worked to ensure the brand, design and user interfaces are accessible and that they support assistive technology such as screen readers. ITV is committed to continuing to improve the inclusive design as ITVX evolves.
ITVX will offer over 10,000 hours of programming at launch, a huge increase on the volume of content on ITV Hub, and a big priority has been subtitling and audio-describing this rich selection of programming.
ITVX will now have subtitles for over 90% of on-demand programmes on every platform and device - from the mobile apps, through the main web browsers to all connected TVs and plug-in devices.
For live TV watched through ITVX, subtitles will be available to around 80% of viewers, watching through our mobile apps, web browsers and most connected TV devices, with work in progress to enable live subtitling via the remaining platforms, Freeview, YouView, Freesat and Chromecast.
Subtitles will also be available on all 20 themed channels on all platforms except Freeview, YouView, Freesat and Chromecast, at launch.
The remaining subtitling gaps will be resolved in the first half of 2023.
Audio description is available for around 20% of programmes on the platform at launch, including all new ITV drama, with platforms prioritised in consultation with the RNIB. At launch audio description works on the mobile apps, Amazon Fire, Apple TV, Samsung TVs, Chromecast (iOS only) and Sky Glass. ITV teams are still working on browsers and the remaining connected TV platforms, and we hope to make AD available on these in the first half of 2023.
ITV is delighted to bring this world-first British Sign Language (BSL) channel to the service, and a top post-launch accessibility priority is to provide additional BSL content on demand.
The full ITVX experience, including all Premium content, has already been launched on the following platforms:
• Amazon Fire TV & Tablet
• Android (5.0 and up)
• Android TV
• Apple TV (tvOS 12.2 or later)
• Chromecast
• Huawei
• iOS (12.2 or later)
• NOW Smart Sticks and Boxes (minimum firmware v11.0.2)
• Roku Streaming Players (minimum firmware v11.0.2)
• Samsung Smart TVs (2016 and above)
• Sky Glass and Sky Stream puck
• Virgin Media
• Web Browsers
• Xbox One/S/X and Xbox Series X/S
ITV today announced the official launch date of new, free streaming platform ITVX. Replacing ITV Hub as the online home of all ITV content, viewers can expect a new and improved product experience through ITVX as well as more new and exclusive programmes to stream for free, than anywhere else.
ITVX will be rolling out across devices and platforms in the coming weeks, to ensure viewers have full access to all content, including the new, exclusive to streaming titles which will go live on Thursday 8th December.
At launch, viewers will have access to over 10,000 hours of content in high definition, and ITVX will also drop new and exclusive programmes every week of the year.
Viewers can also expect the full range of ITV drama past and present to go on the service, as well as documentaries, cult classics and hundreds of blockbuster films which will all stream for free from Thursday 8th December.
All ITV’s channels will be available to livestream through ITVX, as well as additional themed channels (known as FAST channels), and a dedicated news section on ITVX.
ITV’s Chief Executive, Carolyn McCall said:
“We’re really excited to launch ITVX, with more content available than ever before, and a whole range of exclusive commissions. ITVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience, that will continue to evolve in 2023 and beyond.”
ITVX Commissions
ITVX will premiere a collection of top quality new dramas on 8th December, which will only be available for free on the streamer. ITVX’s inaugural commissions which will be available on launch day include hotly anticipated six-part cold war drama A Spy Among Friends starring Damian Lewis and Guy Pearce, provocative new teen drama Tell Me Everything, powerful period drama TheConfessions of Frannie Langton starring Karla-Simone Spence, Sophie Cookson and Patrick Martins and Plebs: Soldiers of Rome, the feature-length special finale to the popular comedy series.
At least one flagship show will then launch on ITVX per week going forward. Litvinenko starring David Tennant and Mark Bonnar will launch on Thursday 15th December, and high stakes family drama Riches starring Deborah Ayorinde and Hugh Quarshie will launch on 22nd December alongside landmark natural history documentary A Year on Planet Earth, presented by Stephen Fry. Gripping four-part thriller Without Sin starring Vicky McClure and adrenaline-fuelled new game show Loaded in Paradise will launch on 28th December. Nolly, Russell T Davies’ upcoming drama on Crossroads’ Noele Gordon, will launch in early 2023.
Full Series Drops
In addition to the series premiering and streaming exclusively on ITVX, the service will also be launching full series of upcoming flagship ITV shows on their first day of broadcast, allowing viewers to binge watch to their hearts’ content. Early examples will include real life drama Stonehouse starring Matthew Macfadyen and Keeley Hawes and the new series of Unforgotten which will be made available in early 2023. These series are in addition to the vast library of over 200 both recent and classic US and UK dramas, comedies and reality shows that will be available to users.
Films
On 8th December ITVX will launch with over 250 feature films, with a thousand films to be made available to stream each year. Films available at launch will include the Back to the Future trilogy, the Despicable Me trilogy, Wonder Woman and many more. The full Fast and Furious series of films will be launched in 2023.
Documentaries
ITVX will launch with an impressive array of documentaries including the breathtaking natural history documentary A Year On Planet Earth, which draws on spellbinding and dramatic stories from all corners of the globe.
ITVX will also feature a dedicated true crime collection which will feature over 150 hours of nail-biting viewing including Monster in My Family, which delves into the lives of serial killers in a way that’s rarely seen. The Case Against Cosby - a premium documentary exposing new truths about accusations against the comedian will follow in 2023.
ITVX factual commissions Rolf Harris: Hiding in Plain Sight (w/t), The Rise and Fall of Boris Becker (w/t) and A Murder in the Family will also launch in 2023.
Science Fiction and Fantasy
Those seeking to escape into another world through their viewing choices will also be catered to, with a robust science fiction and fantasy offering ranging from classics including Thunderbirds, Captain Scarlet and the Mysterons, Terrahawks, Joe 90, Stingray, Space 199 and UFO, to the likes of Supernatural,The 100 and Nikita, and classics in the making including Astrid & Lilly Save the World and Korean-American hit series Dramaworld.
News
ITVX represents a new and exciting way for news to be consumed by audiences. Viewers can expect to see a dedicated rail featuring the most significant and interesting stories, updated throughout the day, some in bitesize easily digestible video and other longer more in-depth reports of news from ITV’s bulletins, and in the morning, GMB. ITVX will work in tandem with the ITV News website and ITV News social pages, with a range of reporters and presenters delivering new content daily, in the latest expansion of ITV’s award-winning journalism offering.
[end]
About ITVX
Launching in late 2022, ITVX will be the UK’s freshest streaming service, letting viewers stream new programme exclusives, with adverts, for free; ranging from premium dramas, documentaries, US series, comedy and reality shows to blockbuster films and much, much more. ITVX will be the first streaming service in the UK to offer viewers the flexibility to access free content with ads and ad-free paid subscription, all in one place. Paying subscribers will also have access to BritBox UK. ITVX will live stream must-watch events, from live sport to Love Island, as they are broadcast on ITV’s channels. ITVX will also offer an ever-changing host of exclusive themed channels in line with viewer preferences and popularity. These constantly evolving pop-up channels will give a scheduled experience through a streaming service, with viewers able to choose where in the schedule they join.
Update:
ITVX has announced the launch of a worldwide streaming-first British Sign Language (BSL) channel.
Omnibus episodes of soaps Emmerdale and Coronation Street will be among ITV Signed’s offerings, as well as Cilla and Alan Carr’s Epic Gameshow.
Viewers will also be able to tune into dramas Vera and Lewis on the channel, which will solely feature signed programming.
ITVX launches world-first British Sign Language channel
When ITVX officially launches on 8 December, Deaf viewers will have access to what is a worldwide streaming first - a British Sign Language channel, solely featuring signed programming, which will include a range of shows like the Emmerdale and Coronation Street omnibus episodes, Cilla, Alan Carr’s Epic Gameshow, Vera, Lewis, and The Saint. The channel will be regularly updated and will evolve to include both recent and archive programming from a wide variety of genres.
ITVX will launch with a selection of 20 themed channels, which are designed to offer a lean-back experience of watching a scheduled channel, and these channels will appear in the ‘live’ section of the service, directly below ITV’s six existing channels (ITV1, ITV2, ITV3, ITV4, ITVBe and CITV).
ITV's Director of Accessibility, David Padmore, said:
"We're committed to placing great accessibility at the heart of ITVX and our offering at launch represents significant progress on ITV Hub. Our ITV Signed Channel gives us a fantastic platform for showcasing our rich archive of signed programmes."
Teri Devine, Associate Director for Inclusion at RNID, said:
“Following the recognition of the British Sign Language (BSL) Act earlier this year, it is fantastic to see more and more industries and organisations become accessible to BSL users. We’re thrilled that ITV have considered the accessibility of BSL users for the launch of their new channel feature, making it easier for them to find new signed content. Building in accessibility from the start is important and should be the norm, and we look forward to seeing ITV expanding its access services across the remaining platforms. For support or information, visit RNID.org.uk”
Accessibility is a core principle of ITV’s new streaming service, and teams across ITV have worked to ensure the brand, design and user interfaces are accessible and that they support assistive technology such as screen readers. ITV is committed to continuing to improve the inclusive design as ITVX evolves.
ITVX will offer over 10,000 hours of programming at launch, a huge increase on the volume of content on ITV Hub, and a big priority has been subtitling and audio-describing this rich selection of programming.
ITVX will now have subtitles for over 90% of on-demand programmes on every platform and device - from the mobile apps, through the main web browsers to all connected TVs and plug-in devices.
For live TV watched through ITVX, subtitles will be available to around 80% of viewers, watching through our mobile apps, web browsers and most connected TV devices, with work in progress to enable live subtitling via the remaining platforms, Freeview, YouView, Freesat and Chromecast.
Subtitles will also be available on all 20 themed channels on all platforms except Freeview, YouView, Freesat and Chromecast, at launch.
The remaining subtitling gaps will be resolved in the first half of 2023.
Audio description is available for around 20% of programmes on the platform at launch, including all new ITV drama, with platforms prioritised in consultation with the RNIB. At launch audio description works on the mobile apps, Amazon Fire, Apple TV, Samsung TVs, Chromecast (iOS only) and Sky Glass. ITV teams are still working on browsers and the remaining connected TV platforms, and we hope to make AD available on these in the first half of 2023.
ITV is delighted to bring this world-first British Sign Language (BSL) channel to the service, and a top post-launch accessibility priority is to provide additional BSL content on demand.
More details at Community Updates
Anyone wanting to sign up to the ITVX premium subscription which includes all the britbox content you can use discount code ITVXSAVE13 which currently gives you a discounted monthly subscription rate of £3.99 instead of £5.99 until the end of 2023.
Edited by Dan_82, 27 December 2023
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624 Comments
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Do not watch any live streams, only watch streamed "on demand" content and no licence required (edited)
My family member's Panasonic TV ITV Hub app stopped working because of this. Does anyone know of this new ITVX app will replace the old ITV Hub app? Will it still work?
Get them to buy an Amazon firestick or Roku device (around £30 during Black Friday ) as it will launch on those
Can easily block ads if anyone uses pi-hole or an ad blocking DNS service. Tried this morning and ads are still blocked on ITVX. Need to blacklist tom.itv.com and the ads stop completely.
BBC is very efficient blocking overseas access. What will this be like?
Works If you add on a VPN
I wish there was an IPTV with all the Freeview channels, my antenna is useless, but my broadband is spectacular. Any ideas anyone?
I had the same problem with my antenna until I discovered Restore TV restoretv.uk/ give them a ring and tell them your getting interference on your tv. It's all free. If the filter they send you doesn't work ring them back and they'll send someone out to fix the problem. All free of charge.- Can't complain if it's free.
Its not free. Companies pay to advertise. From where do you think a company gets its money to pay for advertising? From the price of its goods or services. Well, advertisers may not sell direct to you but follow the chain enough and us schmucks are at the bottom of the pile. Last time I looked, UK TV advertising revenue, divided by the number of UK house holds, came out to more or less the same as the licence fee but with one difference - it was the same level whether or not you had a TV.
And people thought the TV licence was unfair! 
Hopefully not too many adverts....Use PiHole as suggested by or use one of the ad blocking DNS servers. See
- Its just a shame that ITV Hub (and now "ITVX") have been deprecated on one of my main devices, due to the hardware not being up to the demands of their app for protection. Despite all of which I note that iPlayer and similar, all of which are "protected" manage to continue functioning. What is it about ITV's devs that means they cant write the code to work on all hardware?
As a software engineer, I can understand the reasoning. I still the recall the effort people put in to support internet explorer 6 when windows 7 was already the main operating system. There is a cost to supporting older hardware, but in some cases you don't want to as it limits what you can do. Android is alot like this, so many new features were added from 2011 onwards that you couldn't use because 90% of Android phones are still on Android version 3 from 2009. Even today there are issues in this area.
At some point you have to drop support so you can move on. Now with TVs that might be down to video encoding formats, but could also be annoying things like licensing agreements.
It's why I do advocate the use of media players over the inbuilt apps because smart TVs never stay smart forever. (edited) 
Just what we need yet another streaming service to add to the 25 others out there regardless of it being free or not you'll still not find anything good to watch lol
Weirdly going with the same colour scheme as Amazon FreeVee free with ads serviceThis isn't additional. It replaces ITV Hub.
I'm guessing you don't need a TV licence for this as on demand
As long as you are not watching live tv then they shouldn’t be an issue, when was the last time anyone came checking anyway 👀- For those annoying Ads, try setting DNS on your TV to one that blocks Ads. Certainly worked on the ITV app, not tried on this new app. Also see post below.(edited)
Anyone know how much they're charging for premium?It's £5.99/month or 12 months for £59.99
I can't see any discounts on that available anywhere, so at the mo I am going to pass...Netflix, Paramount, Disney, Prime...they all add up, and something has to give, so unless I can find this a bit cheaper, I am going to give it a miss...
Shame it’s not on LG webOS platform.
Apple TV free for 3 months on most LG TVs running LG Web OS.
They have partnered with AnimeLTD to have a selection of anime shows and movies to. Anime Limited mentioned it a few months back
Still not on LG TVs yet
Do you need a TV license to watch this?
Not the on-demand stuff.
I've had itvx on my Samsung TV for a few weeks and it's definitely an improvement from itv hub but still has the same amount of annoying ads. Their ui has improved and their player looks alot cleaner. No where near as good as Iplayer though.Try setting DNS server on your TV to a ad blocking DNS. Certainly works on ITV app, not tried on this new app.- hey so ive used itv hub before but the ads are so annoying i stopped using it
ive used this itvx for the football here and there whilst the world cup is on,
havent really noticed ads but was wondering is there a lot of ads on the documentaries, tv shows, movies etc?
thanks
I watched a film the other day (Mother, Bong Joon Ho), and there were approx. 7 lots of ads during the two hour movie. It wasn’t much of a bother, but it wasn’t seemless which ads would play, took about 10 seconds to get going and at one point crashed the film. They also came at odd moments of the movie, like it would cut off a few seconds of a scene. Okay, so pretty annoying lol (this was on a LG TV app) 
Any chance they might have content in 4K or 5.1 surround? I still don't understand why none of the typical services such as BBC iPlayer or Channel 4OD don't have 4K or 5.1. Amazon's freevee service has 4K on some things. Hell on 4OD until recently you were lucky to get anything more than standard definition.
There may not be much of it, but iPlayer does have some 4K HDR; the prestige drama like the SAS thing and Tokyo Vice, Attenborough and a few others. Though they use HLG for HDR, so it may depend on your TV supporting that.
Just noticed that there is a new collection on ITVX (free to all) with 60 stand up comedy specials from Next Up streaming service (£30/yr).
itv.com/wat…9G7
The free ITVX collection includes full shows by these comedians plus more:
* Andy Parsons
* Daliso Chaponda
* Hal Cruttenden
* Jason Byrne
* Jessica Fostekew
* Jonathan Pie
* Kiri Pritchard-McLean
* Lost Voice Guy
* Mark Steel
* Paul Sinha
* Phil Kay
* Rajiv Karia
* Tom Stade
* Tommy Tiernan
* Yuriko Kotani
* Zoe Lyons
Are people really moaning about ads? Most of us grew up with ads... Surely you should be able to manage a few minutes of ads...A few? Ads on TV were at least placed on a logical point in the show. Here they just start anywhere and for any length that is too much. I use YouTube premium just to rid Ads that break the flow. (edited)- Not available for Sky Q users. Accessed it on an android phone the other day but the frequency and length of of advert breaks makes an ordeal out of catch up.
It's woeful isn't it 
It will still have the current shows (not just drama as referenced in description) available to watch on catch up right, like how the ITV Hub currently does? If I miss I'm A Celebrity I want to catch up on it y'know (edited)
AuthorYes, it should do! The description is just from the press release.- I wonder whether LG will make the app available on my TV? Always a potential problem with smart TVs and updated apps
LG are the slowest in getting new apps. - Think you'll find it x is something that will be filtered across over the next few years and will replace the existing it channels on your tv. Current itv CEO was looking at doing sooner and had a major impact on the stock market price.
ITV could save a lot of money by not having to pay for the use of TV transmitters and satellites. Sky TV are moving that way too. Once FTTP gets to 85% of the UK in 2027 then you can expect lots of talk about shutting down Over The Air TV. 
The platform will allow viewers to watch content for free in an advertising-funded tier or alternatively, pay for a subscription service that provides all that content ad-free and in addition provides thousands more hours of British boxsets from BritBox and other partners' content.
Only 32mins of ads per hour*Apart from the start ad, on live streaming ads are in sync time with terrestrial.
You also get HD now something missing until of recent.
Wonder how long it will be free for…before they decide to charge!!
Its not free! You give your time for free to watch their ads which they make money from
Do you need a TV licence for this
I'd hoped for an improvement but picture quality is still relatively poor.
Maybe I'm just spoiled by having 4K content on iPlayer, but even by HD standards it's not great.- If this has broken the ITV app functionality on your smart TV like it has in our house and you don't want to pod out for a firestick with yet another remote control kicking about the place, the workaround we are using is to update to ITVX on smartphone and cast to the TV (we have a Chromecast Ultra)..
Hopefully there will be an update on our Hisense at some point fairly soon, we have been impressed with how long they have continued to keep on supporting the model that we've got, so fingers crossed.
It's a pain in the backside that the content providers can just break these apps up and down the country with no warning. 
Do you need a tv license to use this?If you are watching LIVE programs that are telecasted on TV at the same time, then yes you need a TV licence irrespective of the channel. If you are watching catch-up or box sets, films, shows that you haven't recorded from the LIVE stream, then no license is needed. I am free from TV licence for the past 4 years using Netflix, Prime, ITV, All4 and other similar non UK content providers. I don't want to watch LIVE news anyway and am not a fan of BBC corporation. The only thing I miss is Live Sports. (edited)- Is this different from ITV Hub?
An enhanced version, you can view more details here trustedreviews.com/ver…133 
Do you need to have TV licence for this?
No you do not need a TV license. You will only need it if you watch a channel as it’s being aired or a live broadcast. (edited)- If you want to sign up to the ITVX premium subscription which includes all the britbox content you can use discount code ITVXSAVE13 which currently gives you a discounted monthly subscription rate of £3.99 instead of £5.99 until the end of 2023.
- One good thing is that live ITV channels are now available on the ITV X Chromecast with Google TV app, this wasn't available on the CWGTV ITV Hub app (edited)
- Another quirk of this TV Licence rules is the following:
Say for example that last year you recorded something from a live tv broadcast, perhaps a single film or a series like Broadchurch for example.
You had paid for a licence and it was in force during that period you recorded stuff.
Then you decide that the state of the live tv programs broadcast is so abysmal that you object to having to pay £159 a year for the dross they put on.
So you tell the TV Licencing mob that you no longer need a licence (using their online form is easiest) as you are no longer going to watch LIVE TV or BBC iPlayer.
Then you decide to watch the recorded programs, and do so.
Then later on a TV "goon" comes round and asks if you watch live TV.
You say no.
They then trap you by asking if you miss any of the films/series/whatever.
You, like a mug tell them that no, I can watch Broadchurch until the cows come home now as I recorded them WHEN I HAD A LICENCE.
To which end he makes a note of that and later you get a summons through the post for not having a TV Licence.
Unbelievably to most of us, watching stuff that was recorded BY YOU from the TV (and/or BBC iPlayer) is strictly forbidden by the rules IF YOU DO NOT HAVE A LICENCE TO COVER these live tv recordings WHEN YOU WANT TO WATCH IT.
So be aware, and do not let in a TV Licence inspector, or even talk to them.
See ChilliJonCarne for more (than you really want to keep hearing about) on this and all the other things around this annoying subject.
The sooner the Government gets on with removing the need for us to pay BBC for a licence, the better.
Rumour seems to be that the Government are considering putting the cost of a licence onto the local Council Rates (poll tax as some call it).
Errors an Omissions Excepted, "I am a man of straw", etc...By this logic, you could record something when you don't have a license, and then attain a license and watch the recorded show without penalty, right? 
Still can't watch live channels on Nvidia shield- Any way of getting rid of the adverts when viewing in itvx?
- Signed up for the Premium version with no ads .What a con !!!!!! All the Harry Potter films carry ads "due to contractual obligations this movie contains ads" and the ads are them promoting ITVX !!!!!!!!!!!!!!!!!!!!!You are joking!. I'd be completely fuming. Ask for your money back and tell them "due to contractual obligations you have to me, this movie MUST NOT contain ads"
support.itv.com/en_…bSi