Sony A7IV camera with 28-70mm £2,599.00 before £300 cashback @ Currys

SONY a7 IV Mirrorless Camera with 28-70 mm f/3.5-5.6 Lens
£300 cashback from Sony terms and conditions

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Info added by @Sashecuador

Sony's a7 mirrorless camera is packed full of technology to help you capture your vision. Its updated processor and state-of-the-art sensor work together to improve image quality in photography and video.

What we love

- The 33 MP Full Frame sensor can capture more light thanks to back illumination – this gives your images more detail and better colour accuracy
- This camera is powered by the flagship BIONZ XR processor – it's lightning fast to make sure your photos and videos are processed without slowing down the camera's performance
- The updated sensor and processor bring amazing improvements to low-light performance – this means you can take beautiful images day and night
- Sony's Real-time subject tracking and Eye Autofocus can keep humans, pets and birds in perfect focus, while you focus on the composition

Good to know

- The camera comes with a versatile 28-70 mm zoom lens, which is great for everyday use
- Thanks to the 5-axis stabilization you can film smoother video, shoot longer focal lengths and capture longer exposures without blur
- The 10-bit 4:2:2 gives you tons of flexibility in the editing room – you can play around with colours, light, and effects without degrading your footage
- Capturing action will be super easy with 10 fps of continuous shooting with autofocus on
- The vari-angle screen can twist and turn to suit the way you want to shoot, and you can just tap on your subject to focus
- With dual media slots you can use two memory cards at the same time and keep shooting even if one fills up
- The USB Type-C port supports Power Deliver for lighting fast charging
- The camera is made of magnesium alloy which makes it robust and lightweight – great for outdoor shoots

Imaging Edge Desktop™ / Imaging Edge Mobile™
Expand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile . The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.
Newly developed 33.0MP1 back-illuminated CMOS image sensor
The full-frame Exmor R™ CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:4K recording at up to 60p . The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills, and increased AF precision and focal stability
BIONZ XR™ image processor for up to 8x processing speed
The BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.
Beautiful image rendering with low noise
Visible benefits of the powerful new 33.0MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout

Smoother gradation rendering with 10-bit HEIF recording
The α7 IV offers HEIF (High Efficiency Image File)still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects, and the use of 10-bit depth minimises degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.

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