Unfortunately, this deal has expired 16 May 2023.
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Posted 17 March 2023

Glamorgan Brewing Co, Bale Lager / Bale Ale - 4.5% - 500ml - 99p Each @ Home Bargains Derby

£0.99£251% off
In store: Derby ·
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Home Bargains Derby Normanton Rd.

BALE LAGER

A clean, crisp, refreshing lager brewed in partnership with Welsh football legend Gareth Bale! A balanced hop profile assisted by a subtle biscuity malt culminates in this match-winning brew!

  • 4.5% abv
  • 500ml

BALE ALE
A golden, crisp IPA brewed in Partnership with Welsh football legend Gareth Bale. Packed full of deliciously refreshing citrus flavours, Bale Ale will hit the back of the net every time!

  • 4.5% abv
  • 500ml

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Ahead of this winter’s Fifa World Cup, the first Wales has competed in since 1958, winger Gareth Bale has launched his own beer brand to raise money for grassroots football.

It’s been a long 64 years for Welsh football fans – though the 2016 Euros (and particularly that 3-1 victory over Belgium when Hal Robson-Kanu sent the defence spinning like the Caerphilly Cruyff) was a magical moment, there is nothing quite like a World Cup.

To mark the historic occasion, Bale (Wales’ all-time international top goal scorer, finding the net 40 times) has partnered with Glamorgan Brewing Co on a golden ale and a lager, retailing at £1.70 a bottle in Tesco stores across Wales.

Although he, in his own words, doesn’t “like the taste” of alcohol and abstains from drinking, Bale partnered with his local brewery for a worthy cause: “With this partnership we aim to give something back to Welsh grassroots football, and in particular, we want to help develop football facilities across Wales on a local level. We hope fans across Wales will be able to enjoy some Bale Ale and Lager as we head into the World Cup this year.”

Tesco’s local buying manager Nathan Edwards said: “There is tremendous excitement across Wales right now ahead of our first appearance at a World Cup tournament for 64 years so to land the newly brewed beers by one of our greatest ever sporting heroes is a real coup…Glamorgan Brewing Co make fantastic tasting beers with their Jemima’s Pitchfork a top seller so we are confident that demand will be really strong for these two brews, especially in the coming months.”

While the beer is not available on the other side of Offa’s Dyke just yet, if it proves to be a hit it might well make its way over. It is also possible that it might may be exported to the US, where Bale now plays for Los Angeles FC.
thedrinksbusiness.com/202…le/
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Edited by paul124, 17 March 2023
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  1. nickrfuller's avatar
    nickrfuller
    So it's lovely tasting ale made in conjunction with a man who doesn't drink so has never tasted it :/
  2. no1goldenchild's avatar
    no1goldenchild
    The ale is actually ok, not going to win any awards, but for a bottle less than £1, this itches the scratch.
  3. Molineux's avatar
    Molineux
    Hope that the beer is more successful than Wales were.... I have one of the ales to drink (was in Wolverhampton branch on Saturday)
  4. Nick_J3n's avatar
    Nick_J3n
    I tried both of them last night. I'd rather pay more for something decent.
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