Unfortunately, this deal has expired 12 July 2023.

Fire TV Stick 4K Max - £37.99 (Prime Exclusive) @ Amazon

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Posted 10 July 2023

Fire TV Stick 4K Max - £37.99 (Prime Exclusive) @ Amazon

£37.99

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Our most powerful streaming stick: 40% more powerful than Fire TV Stick 4K, with faster app starts and more fluid navigation.
Support for next-generation Wi-Fi 6: enjoy smoother 4K streaming across multiple Wi-Fi 6 devices.
Cinematic experience: watch in vibrant 4K Ultra HD with support for Dolby Vision, HDR, HDR10+ and immersive Dolby Atmos audio.
Endless entertainment: stream hundreds of thousands of films and TV episodes from BBC iPlayer, Netflix, Prime Video, Now, Disney+ and more, plus listen to millions of songs. Subscription fees may apply.
Live and free TV: watch live TV, news and sport with subscriptions to BT Sport, Sky News, Eurosport, and more. Stream for free with ITVX, Channel 4, PlutoTV, YouTube, Freevee and more.
Alexa Voice Remote: search and launch content with your voice. Get to favourite apps quickly with preset buttons. Control power and volume with one remote.
Do more with your compatible smart home: view the front door camera without stopping your programme using Live View Picture-in-Picture. Ask Alexa to check the weather or dim the lights.

More details at

Community Updates

10th Jul

We want you to know:

To use Wi-Fi 6, you’ll need a Wi-Fi 6-compatible router, but Fire TV Stick 4K Max is also compatible with earlier Wi-Fi routers. Fire TV Stick 4K Max is compatible with HD and 4K UHD TV sets. 4K streaming requires 4K UHD TV and available 4K content.

Dolby Atmos is available on some Prime Video, Netflix and Disney+ content when connected to compatible equipment.

Remote app buttons may vary.

Dive into 4K Ultra HD cinematic entertainment with a new quad-core 1.8 GHz processor that brings a 40% more powerful experience compared to Fire TV Stick 4K, plus faster app starts and more fluid navigation while switching between apps and searching for content. Enjoy vivid, lifelike colours with support for Dolby Vision, HDR 10, HDR10+ and the immersive audio of Dolby Atmos.

Alexa Voice Remote with TV controlsJust press and ask Alexa to find, launch and control content. Quickly get to favourite apps—Prime Video, Netflix, Disney+ and Amazon Music—with preset buttons, and go beyond streaming to check sports scores and play music. Dedicated Power and Volume buttons control your compatible TV, soundbar and receiver.

11th Jul

Edited by a community support team member, 10 July 2023

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10th Jul
Edit: Sorry, trade-in is there for this apparently, please see amazon.co.uk/Tra…031

Original comment: Pity no 20% trade-in offer like the last time it dipped below £40 hotukdeals.com/dea…704 (edited)
10th Jul
Still there - just not advertised:
Amazon Trade-In
11th Jul
Got it for £17, after trade-in discount plus £5 off for adding Visa card.

If you buy this with the account which already has fire stick then I believe you’ll get instant trade-in discount applied to your purchase. (edited)
11th Jul
Did it work for you like that? There isn't even a trade-in option available for me.
10th Jul
Prime day tmw so maybe will be cheaper if You wait
10th Jul
Very doubtful, has only been £1 cheaper since it was released back in Sept 21. The price was bumped a month ago so they can claim its 42% off now. (edited)
10th Jul
This is the top tier setup Turn your Firestick Into a mini PC
Logitech K400 Plus Wireless Touch TV Keyboard With Easy Media Control and Built-in Touchpad, HTPC Keyboard for PC-connected TV, Windows, Android, Chrome OS, Laptop, QWERTY UK English Layout - Black amzn.eu/d/a…08v

Deal of the day for Prime Members: Fire TV Stick 4K Max | streaming device, Wi-Fi 6, Alexa Voice Remote (includes TV controls) amzn.eu/d/f…gSv

USB 3.0 Hub, ORICO 4-Port USB Hub, Ultra Slim USB Splitter for Laptop for MacBook, Mac Pro, iMac, Surface Pro,XPS, PS5, PC, Flash Drive, Mobile HDD(Black/0.15M) amzn.eu/d/6…2Uv

Kingston DataTraveler Exodia M USB 3.2 Gen 1 DTXM/64GB - with Moving Cap (Black + Blue) amzn.eu/d/b…3vU

AuviPal 2-in-1 Micro USB to USB Adapter (OTG Cable + Power Cable) for FireStick, PlayStation Classic and More - 2 Pack amzn.eu/d/9…ElX
11th Jul
Isn't this better, ethernet port and micro usb all in one?

amzn.eu/d/4…fhM
10th Jul
Given it expires at midnight Wednesday I'm think this is the Prime Day price.
10th Jul
How does this compare to the older 3rd gen?
I have that one in one of my kitchen / dinning room tv and often play BBC Sounds off it when cooking. However for me it feels like it takes a while to load up from cold every time. Is this much faster?
10th Jul
Differences & improvements over the last gen here androidcentral.com/ama…-4k
Yes, needs power from the mains via the supplied plug+cable. That's if the USB ports on your TV are not able to supply enough power pointerclicker.com/can…sb/ (edited)
10th Jul
Which cheap reliable lag free wireless game controllers work on this please anybody?as a means for cheap retroarch or equivalent gaming for things like Tekken street fighter mario kart etc please anybody. Thanks in advance for any help.
10th Jul
yeah controllers work fine. advise getting a otg splitter and external memory like a usb stick though for storing the games on as internal space is limited with these.
10th Jul
Just traded in old box and got it for £22
If you want instant trade in discount then make should to use the slider button to accept it straight away to use on this offer
Big thanks op
10th Jul
I don't understand, I can't see an option for trade in?
11th Jul
I'm struggling to find out what live TV channels you can watch. Does it have all channels... similar to freeview? E.g. can I watch BBC1, ITV1, Channel 5, etc and use channel up/down to browse through?
11th Jul
No, it wont be like your TV's Electronic Programme Guide EPG. Instead you will have to go into each app separately to view that channels live feed.

Amazon are trying to roll out a EPG like feature but at the moment its very limited and doesn't have any of the traditional channels (it has things like the red bull channel)

Hope that helps
10th Jul
I have this and its dope.
10th Jul
Thanks, but I'm going to wait for something super-fly.
10th Jul
Guys, if I have the nvedia shield 4K, do I need this?
11th Jul
I'd suggest selling the shield and buying one of these then you'll have a load of spare cash to spend on other goodies 🤑
10th Jul
Probably a stupid question . But whats the benefit of these over having the app on your TV ?
10th Jul
If your talking about benefits over a smart TV then this is way smoother and faster compared to TV as the processor is better It also has more compatibility compared to TV. However that's usually it
10th Jul
$25 on amazon.com it's not fair.
11th Jul
$25 PLUS taxes. Still cheaper, but not as much as you may think.
11th Jul
Mine arrived today,had the regular 4k stick before,this one does feel faster and seems to lag less, remember to unlock developer mode by clicking (my fire tv/about/ fire tv stick 4k max)seven times ,then you can sideload any apps from unknown sources ect (edited)
11th Jul
10th Jul
I'm waiting to see if the photo discount applies from the previous deal. Will report back

Thank you for trying Amazon Photos! Your £15 credit has been applied to your account and will be automatically applied to your next eligible purchase on Amazon.co.uk. You received this credit because you started backing up your photos with your unlimited full-resolution photo storage included with your Prime membership.

Offer is only eligible on purchases during Prime Day between July 11, 2023 at 12:00 a.m. (GMT+1) and July 12, 2023 at 11:59 p.m. (GMT+1). This credit will expire at 11:59 p.m. (GMT+1) on July 12, 2023.

The offer only applies to an order over £30 of items sold by Amazon at the website www.amazon.co.uk. The offer does not apply to purchases made from Amazon's Warehouse Deals or from third-party sellers on Amazon Marketplace, even if 'fulfilled by Amazon' or 'Prime Eligible'.
11th Jul
Happy days works a charm

Order Summary Items: £54.16
Postage & Packing: £0.00
Total before VAT: £54.16
VAT: £10.83
Total: £64.99
Promotion Applied:-£35.00

Order Total: £22.99
12th Jul
Those that got the additional 20% discount for trade-in, how did you get it to apply the additional 20% at the checkout? It is only showing £37.99 for me - £2.99 for the trade in. Would appreciate any help thanks.
12th Jul
This person had the same problem (read his prior comments under this sub-thread hotukdeals.com/com…085), he finally removed & re-added it & it worked the 2nd time around! hotukdeals.com/com…544
10th Jul
Are you allowed to trade in any fire stick?
10th Jul
1st or 2nd gen FT sticks via the trade-in link amazon.co.uk/l/2…031 - their valuation may seem low, but note that you're also getting the 20% off.
10th Jul
Can you still sideload apps on this?
10th Jul
Yes Sir
10th Jul
How do you trade in the older version? (purchased on Amazon)
10th Jul
1st or 2nd gen FT sticks are eligible via the trade-in link amazon.co.uk/l/2…031 - their valuation may seem low, but note that you're also getting the 20% off.
Be aware, if you don't get the trade-in 20% taken off immediately at checkout, you'll probably miss it altogether as the price would have increased by the time you send it in & they get to inspect it, etc.
Appears to be luck of the draw who gets it & who doesn't hotukdeals.com/com…450 (edited)
10th Jul
Can you watch live tv on this?
10th Jul
Depends... what you watch & whether you have a valid TV Licence or not which.co.uk/rev…d24

Do I need a TV licence?
Yes
You watch or record TV at the time it's broadcast ('live' TV) through Freeview, Freesat or a pay-TV service such as Sky. This includes all channels, not just BBC channels.
You need a licence regardless of whether you rent or own your home.
You use BBC iPlayer on any device, including smartphones, laptops and tablets.
You watch live TV on streaming apps, such as ITVX, All 4, Amazon Prime Video and Now TV.
No
You exclusively use the catch-up services on apps such as ITVX and All 4.
You only watch TV-streaming services, such as Amazon Prime Video (if you watch live TV on Prime Video then you need a licence), Disney+ or Netflix, or YouTube videos.
You only use your TV to watch DVDs, Blu-rays or video cassettes.
You only use your TV to play video games.
If you're 75 or over and receive pension credit.
11th Jul
Anyone know if this will output a better picture quality for streaming 3pm football over the standard ones? I want to set it up ready for new season
11th Jul
It'll only be as good as the source input. If the source input has 4K HDR then sure.
11th Jul
Bought this recently and the audio to video sync is absolutely abysmal on multiple apps. Seems to be an issue with a lot of people with no apparent fix.
11th Jul
Did you try disabling Dolby sound by going into settings - audio - PCM.

Had this issue on one of my TVs and this done the trick
11th Jul
Tempted but waiting for a shield deal as need true atmos via Plex, think that's the only one that can handle it uncompressed
19th Jul
You should've picked up the 3rd Gen Cube, was £88 with trade in, makes the Shield look expensive and old. Cube handles newer video codecs, passes through all HD-Audio, TrueHD / DTS MA etc etc, I believe handles Dolby Vision better and is better supported by official apps. It has proper USB and Ethernet port just the same.

Excellent bit of kit, I use Kodi instead of Plex, but same difference, and as it handles everything perfectly it has totally replaced my HTPC.
11th Jul
What's better this or the Roku Express 4k for £18.99
11th Jul
This is better in some ways... like WiFi 6, picture-in-picture for camera feeds, overall faster performance & be able to sideload more apps & easier (sideload guide maketecheasier.com/sid…tv/). But is it worth over double the price?

The RE 4K also has some pretty neat features over this as follows... from versus.com/en/…-4k
Ad-free
Has Chromecast built-in
Has AirPlay
Has a headphone jack on remote control (This allows you to plug in headphones and use the device without disturbing others who are in the same room as you)
Compatible with Google Assistant
(edited)
10th Jul
I do not need another FireTV stick, I do not need another FireTV stick, I do not need another…. Ah god damn it!!!
11th Jul
[deleted]
11th Jul
Price mostly sits at £55. This is £38. Last I looked, £38 is less than £55.
10th Jul
When is the new one coming out? as this one is well old
11th Jul
Don't need a speed update. Just more ram & more storage
10th Jul
Get a fire cube much faster
10th Jul
Not worth it I feel at almost 3 times the price whathifi.com/adv…you, even double the price would be pushing it. (edited)
10th Jul
Came to £22 for me, 40% discount for some reason
11th Jul
20% off RRP rather than 20% off the current price

Then knock off the £2.99 trade in and you get to £22
12th Jul
Activated a trade in for my 1st gen fire stick to get £3 off and a 20% discount.

£22 for a Fire TV Stick 4K Max, nice!
10th Jul
not much of a deal to be honest
11th Jul
With the trade-in, it is
11th Jul
I always think that Fire Sticks seem really speedy when you get them, but they get really slow really quick.. without adding that many apps to them. Even after a factory reset they never seem to get back to their original speed. Odd.
11th Jul
I noticed that, too. It's as if they are overclocked for the first days/week or so then they grind to a halt.
10th Jul
Is this the fastest and newest fire tv stick?
10th Jul
Yes it is.
10th Jul
Not a great deal tbh.. I paid £38.99 at the end of May for mine. So much for Prime Day.
10th Jul
This was cheaper in May, I bought it from Amazon for circa £32??
10th Jul
Been using one for a year and it has changed the way I consume content. Also love that I can play Luna through it, and connect my Sony XM4’s via Bluetooth. Great product
10th Jul
And that last bit there is the icing on the cake for me. Being able to connect earbuds to the firestick via bluetooth and listen to tv is great (edited)
10th Jul
I didn't manage to get this last time with the 20% trade in because it went back up before they got my trade in stick. Lovely suprise that the 20% was still there and I got 40%. Nice one Amazon.
10th Jul
Nice got it for £22 after that trade in discount
10th Jul
Does the 20% discount show immediately after submitting the trade in? Or is that only approved once the old device is received back and inspected?
10th Jul
Anybody know how to copy all
Apps and install content from one fire tv to another including side loaded content or app ? (edited)
10th Jul
Would also like to know this. Asking for a friend, who's got a top notch set-up on an older firestick & would like to copy it all to this model without all the faff of setting it up from scratch.
10th Jul
Sitting here in regret of not returning quite a few products in advance to make the most of these trade-in offers... Missed out on some huge deals
10th Jul
Same here, wasn't thinking ahead.

Fire TV Stick 4K Max - £37.99 (Prime Exclusive) @ Amazon

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Fire TV Stick 4K Max - £37.99 (Prime Exclusive) @ Amazon

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316 Comments