The He-Man Effect - Box Brown - Comic/Graphic Novel (Hardcover)

Cheapest price I've seen this (and cheaper than anywhere else that I know of).

The He-Man Effect: How American Toymakers Sold You Your Childhood by Box Brown.

Box Brown's known for writing biographical or documentary stuff delivered in comic form. Although the reviews for this one on Goodreadsseem somewhat mixed!

The blurb:
" Brian "Box" Brown brings history and culture to life through his comics. In his new graphic novel, he unravels how marketing that targeted children in the 1980s has shaped adults in the present.Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."