My wife loves their stuff for our little girl and I agree it’s cute but it’s always got a sale, it always send you a £10 off voucher within days of making a purchase and it’s never actually got 50% off anything decent.
Ah poop, I had a £10 Boden voucher for signing up & telling them my birthday.... wasted it buying a full price teacher gift!
the quality is great, it needs to be 50% off to get close to my price range. thanks
Quality is leagues ahead of Next
50% off still isn't close in price to places such as Next. But I'll still buy their products so my children look middle class!