Not understanding your comment as you seem to be agreeing with me "it's the company brands own fault for allowing these constant discounts...." Also, they are not discounting just last season, they are now doing so with current/new season much quicker. Money coming in is pointless IF there is no margin profitability long-term...they are basically trying to keep the debt wolves at bay. Also agree their quality has dropped...this is probably due to their licensing programme being substandard.
Does anyone else feel their quality has gone downhill? I ordered a wool jumper from them last week and it arrived with a huge hole in the stitching under the arm. And a Newdale jacket where the stitching was already un-doing in a couple of places. The dog bed I ordered seems fine though so fingers crossed that will last!
Totally understand your point of view, but what consumer doesn’t like a discount, surely it’s the company brands own fault for allowing these constant discounts? Or thinking they will shift more clothing and accessories if there’s discount therefore selling current stock and old season stock still having a lot of money coming into joules itself. Agreeable it doesn’t perhaps make it so unique having constant discounts but isn’t everyone after a better deal these days?
The occasional seasonal one doesn't...and is normal...but Joules for the last 18 months have become a regular discounted meaning consumers will become conditioned to never paying full price for the brand. Like GAP or DFS. Whoever is in charge of the sales/commercial licensing has inadvertently destroyed a brand which for many years was a strong stable British country brand.
Why does discount damage the brand?