Unfortunately, this deal has expired 31 December 2021.
Posted 1 June 2021

Free LEGO Blue VIP keychain with purchase when you sign up for the LEGO VIP Program (delivery from £3.95 free over £50) @ LEGO Shop

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Retailers are extending their return policies for Christmas: Full List of Shops Extending Returns Policies for Christmas

If you join the LEGO VIP Program from now till the end of the year you will get a free LEGO Blue VIP Keyring with your next purchase at LEGO Shop.

This promo runs from the 2nd of June to the end of 2021 or whiles stocks last and runs online but I have been told it also runs instore too


How do you get your free Keychain?

  • Sign up to the LEGO VIP Rewards Program, to do that go via Get Deal or go via this link or do it instore by asking a LEGO Store associate
  • Complete sign up by following the 2 simple steps
  • Go into the LEGO VIP Rewards Centre and press the Rewards tab
  • In the Rewards tab find the Blue VIP keychain and press redeem
  • You'll get a code, this code will be sent via email too so don't worry about closing the tab
  • Once you've got your code shop as normal until checkout and before Checking Out, add your code into the "Enter Promo Codes" box.
  • Then checkout as normal, the VIP keychain will show up as an item with item number in your basket and on your order conformation.

£3.95 on all orders under £50
Free Delivery on all orders over £50
Express Delivery £21 no matter how big
Offer runs until 31st December 2021, or whiles stocks last
Offer runs instore and online
To get your free Keychain you must redeem code from signing up and getting it from the VIP Rewards Centre
Keychain is not available for purchase individually
Only to new LEGO VIP Account holders

Why join the LEGO VIP Program?

  • 5% back on all purchases (10% during Double Points)
  • Early Access to Selected Sets
  • Access to VIP only events and promotions
  • Unlock rewards and money off vouchers in the VIP Rewards Centre with VIP points
Lego More details at

Community Updates
Edited by minifig290, 1 June 2021
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  1. Nilshah's avatar
    Option to just buy a Lego keychain like below for same price and skip all the confusion with this offer

  2. minifig290's avatar
    You may notice this is a re-post, previous post has been deleted as there were a lot of errors.

    To clarify, you must make a purchase to get your keyring. So technically its not free but more a added bonus . (edited)
  3. Traumwandler's avatar
    Nilshah01/06/2021 23:49

    Option to just buy a Lego keychain like below for same price and skip all …Option to just buy a Lego keychain like below for same price and skip all the confusion with this offer https://www.ebay.co.uk/itm/324178593436

    Batman, the lady killer!!
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