Unfortunately, this deal has expired 5 March 2023.
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Posted 1 March 2023
Kids in costume enjoy a FREE 30-minute ride on the lastmiinute.com London Eye (Adult Ticket purchase required) - £38
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SilentSooty1
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About this deal
This deal is expired. Here are some options that might interest you:
In celebration of this year’s World Book Day the lastminute.com London Eye is hosting the UK’s highest dress-up party from 2nd to 5th of March!
We are offering 150 free rides a day for children (3-15 yrs) who visit us dressed in costume inspired by their favourite literary characters.
Whether you’re a Dickens super fan, a Gryffindor at heart, a cheeky Tracy Beaker follower, or a Roald Dahl lover, we’re encouraging you to embrace your inner bookworm while taking in the inspiring views over London.
How to claim your free child ticket
Book a World Book Day promotion adult ticket* in advance below for a visit between 2nd to 5th March.
Head to the London Eye Ticket office with your adult ticket and your child in book-themed fancy dress!
A member of our team will greet you, verify your child in fancy dress and issue your free child ticket
You can enter the queue to take flight above London.
We looking forward to celebrating World Book Day with you!
* Please note: Adult World Book Day tickets are limited and subject to availability. They can only be purchased on the below link. Tickets purchased elsewhere on our website or in attraction will not be granted a free child's ticket.
The London Eye will donate £1 per adult ticket sold to World Book Day.
We are offering 150 free rides a day for children (3-15 yrs) who visit us dressed in costume inspired by their favourite literary characters.
Whether you’re a Dickens super fan, a Gryffindor at heart, a cheeky Tracy Beaker follower, or a Roald Dahl lover, we’re encouraging you to embrace your inner bookworm while taking in the inspiring views over London.
How to claim your free child ticket
Book a World Book Day promotion adult ticket* in advance below for a visit between 2nd to 5th March.
Head to the London Eye Ticket office with your adult ticket and your child in book-themed fancy dress!
A member of our team will greet you, verify your child in fancy dress and issue your free child ticket
You can enter the queue to take flight above London.
We looking forward to celebrating World Book Day with you!
* Please note: Adult World Book Day tickets are limited and subject to availability. They can only be purchased on the below link. Tickets purchased elsewhere on our website or in attraction will not be granted a free child's ticket.
The London Eye will donate £1 per adult ticket sold to World Book Day.
More details at
Community Updates
Edited by a community support team member, 1 March 2023
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