Ridley Kanzo A Apex1 Disc Gravel Bike 2022 -S

Seems good value at this price but looks a complete rip off at its original price. It looks like a very generic frame from Asia. I know Ridley is a brand from Belgium but this looks similar to a lot of Italian brands where they put a huge margin on their bikes from Asia. It's a brand tax basically as that tax has to pay for a huge amount of sponsored sporting events that Ridley are involved in. Personally I'd rather spend the money on the bike itself rather than marketing or sporting events I personally have no interest in.

how does this compare to ribble communter hybrid al sram x1