Escentual prices are normally already discounted. When they put out this code, they put the price back up to RRP.
As far as I'm aware they've been releasing a code every couple of months or so this year (less in the past I think), and it varies how long it's valid for (valid for many weeks this time - longer than usual). So the offer is not available all year round really. I've posted this code in the voucher codes section and not the deals section, why not make people aware there is a code available? It might be useful to some people, especially since certain brands are rarely on offer elsewhere, and with this code savings could be had compared to other sites. I find it strange to down vote voucher codes, since they are always useful if a person will shop with that retailer anyway, or were going to shop at a similar retailer but would get a better price using a code at another. It's not like the "deals" section of the site.
Available all year round, that’s why
I'm wondering that too!? :/ I was chuffed when I spotted the code advertised on their site, I usually take advantage of the 20-25% codes they sometimes have. It's a decent discount and a fair share of items/brands on their site are rarely discounted elsewhere, so some good savings available with the code!
Why cold votes?