I went in late July for my daughter's birthday. If you are sensible with the first few rides you go on you can get 3 premium rides done quite quickly. We got on the larger dragon ride 3 times in 20 mins. We stayed in a hotel on this deal one night.
We just came back from a one night 2 day stay and it was not worth it. I purchased Qbots for the 1st day and was not worth the money. The rides are under whelming, the food is substandard, the queues are horrific and the shops are ridiculously expensive. But do you know what. The kids LOVED IT. and it's all about them I guess. I would say never go in holidays, buy cheapest tickets you can and don't dine at the buffet. That would make everyone happy.
Half term at end of October costs more than we paid in the summer holidays. Maybe because of it being around Halloween.
really bad experience - may be due to peak season. ..... they sell too many tickets... wasted £250 .... kids were disappointed and wait was average an hour... will not go there. sorry
As others have said, run to the back of the park, we always manage to get on about 5/6 rides in the first hour.