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Posted 13 May 2024

LG OLED77C34LA (2023) OLED HDR 4K Ultra HD Smart TV 5 year Warranty With Code + (£300 Gift Card)

£2,249.10
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If you can use the £300 Gift Card brings it under 2k

LG’s C3 delivers exceptional 4K HDR viewing and immersive sound, for a fantastic cinema-at-home experience. Their OLED evo tech combines supreme contrast, 100% colour accuracy, and pixel-perfect detail, all powered by the a9 Gen6 processor – together with an advanced Brightness Booster algorithm – for a stunning picture, from any angle, in any light environment. The award-winning webOS smart platform offers a huge range of easy-to-search streaming services, and you can control it by voice with Alexa built-in.

4K OLED Screen
The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

a9 Gen6 AI processor
LG’s advanced processor, the brain of the TV, is made for OLED, ensuring premium picture and sound quality, and delivering image enhancement through AI Super Upscaling. Plus, it upscales audio too for a more cinematic experience.

Exceptional cinema and sport experience
Exceptionally sharp pictures, crystal-clear sound and the deepest black levels, plus Filmmaker Mode, deliver movies as the director intended, for an immersive cinematic experience. And with uncompromised image quality at any angle, and the smoothest motion no matter how fast the action, it brings the intensity of the sporting spectacle into the home.

Dolby Vision plus Dolby Atmos sound
With exceptional colour and contrast plus 3D surround sound, Dolby Vision and Dolby Atmos audio together ensure full audio-visual immersion, providing awe-inspiring drama to every genre.

AI Sound Pro
AI Sound Pro enhances the audio to put you at the centre of the action, creating an immersive and absorbing atmosphere in any room.

Enhanced brightness
Thanks to LG’s advanced Brightness Booster Algorithm, you can enjoy supremely bright images, ensuring a stunning picture no matter how bright or dark the room.

Powerful gaming
Ideal for next-gen consoles, get the competitive edge in gaming with 0.1ms response time and accelerated processor speeds. It’s also loaded with pro-tools like 4K@120Hz, Variable Refresh Rate, Auto Low Latency Mode, and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, and Game Optimiser options.

webOS smart platform
LG’s award winning webOS platform hosts a huge variety of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more.* Browsing and searching is super simple, Quick Cards make it easy to search based on your interests, and you can control it with your voice with built-in Alexa.

LG soundbar synergy
When paired with a compatible LG soundbar (sold separately), you can enjoy an enhanced sound experience with seamless pairing. The WOW Orchestra feature utilises TV and soundbar speakers simultaneously, and you can control the soundbar with the TV remote.

Cutting-edge design
Exceptional technology and superb viewing experiences are expertly housed in an extremely thin and light design.
John Lewis & Partners More details at

Community Updates
Edited by a community support team member, 13 May 2024
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  1. Diabolik88's avatar
    If you factor in the giftcard where else are you going to be picking up this television for £1949?

    This seems like a proper good price to me, I'm half gutted I pulled the trigger on this very TV from LG direct about 6 months ago.

    Because even with the maxed out 250 quid cashback we got from CS it still set us back around £2100 whilst having just gone through to checkout on this deal: with discount and the giftcard it works out an epic £1679 21!

    Blimey and I outed our 65" CX to a neighbour for 500 quid, just for a quick sale patience is a virtue 'n' all that.

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    Michael_I_B's avatar
    Hi there how do you get the partner discount applied?