Beavertown x Open Up with CALM is uniting the UK against suicide (Selected locations) with FREE Crisps to help people talk

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A difficult subject for many, there is help out there < 3 no purchase required.

OPEN UP: Crisps for Conversations
Did you know that over half of adults in the UK have pretended to be ‘okay’ to avoid talking about their own mental health? And we get it, it’s not easy. Which is why we’ve teamed once again with our friends at Campaign Against Living Miserably (CALM) to try and help. And the answer, like the answer to so many things in life, is: Crisps.

Combining the well known British pub tradition of tearing open a pack of pub snacks to share for the table, we’ve created a packet of delicious Cheese & Jalapeno crisps (with a twist) designed to spark meaningful conversations with every tear of the packet.

Printed inside are a series of conversation starters designed by CALM to get you to OPEN UP to your mates. Hence the name.

Be prepared for a.) A taste sensation and b.) Surprisingly deep and meaningful conversations with your mates over a pint.

Available in participating pubs every Monday to Wednesday for the next month (See link for locations)

More details at

Edited by Dan_82, 18 hours ago

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19 h, 1 m ago
Alcohol is one of the worst things to do if you're feeling depressed, especially suicidal.
17 h, 14 m ago
You don't have to be clinically depressed to benefit from having a chat with your pals though. This probably isn't saying "Hey, feeling down? Go have a pint down the pub!", I believe the tone is more like "People, especially guys, don't have enough opportunities to talk about mental health. So here's a conversation starter that gets people thinking and talking about it".
And even people who are doing it wrong by being depressed down the pub still deserve to be reached and perhaps more so than those that aren't there so try not to judge too harshly.
17 h, 35 m ago
Bóbr yapirdole!
15 h, 53 m ago
Agree with many of the comments. This is very tone deaf.

Support a charity for testicular cancer etc if you really want to show you care but an alcohol brand supporting mental awareness just don’t seem right.
5 h, 27 m ago
Exactly this, it’s being the good guy whilst profiting from the good deed and getting people in pubs too hopefully buy there drink with the crisps, only Monday to Wednesday mind, Thursday to Sunday people don’t have mental health problems! (edited)
3 h, 31 m ago
I think all the negitive comments are missing the point. There are lots of people who already drink beer and eat crisps, who don't talk about their mental health, that this campaign is aimed at.

Giving away free meditation booklets and kale smoothies may not appeal to the beer and chrisp eaters.

Different courses for different horses.
22 h, 22 m ago
Well someone needs to get the conversation started so....
I think it's a nice touch having suggestions for conversation starters on the inside.(where were they when I needed them!)
But don't forget people, it's rude to talk with your mouth full!
21 h, 48 m ago
Nice touch Beavertown, love the Gamma Ray (edited)
14 m ago
My local does Neck Oil which is nice... but they charge £6 a pint... up north!!!!!
7 h, 53 m ago
Alcohol!! A depressive for the prevention of suicide???!!
5 h, 42 m ago
Why not, alcohol is fantastic for being able to unwind and let your stress out. A pint and a rant with a mate is so cathartic. I'd go nuts if I couldn't have a drink now and then and just complain about my job and life problems. I ain't doing that over brunch!
3 h, 6 m ago
Most men who commit suicide have alcohol in their blood at the time. The hypocrisy of an alcohol company doing this for publicity makes my blood boil.
17 m ago
Whilst I don't disagree with what you're saying, I think this is a much different message their trying to get across Rachel Riley.
13 h, 9 m ago
Processed foods and alcohol are both known to cause mood instabilities and worsen energy levels
5 h, 40 m ago
All processed foods are bad for real. I remember watching a health expert rip apart diet coke... I don't drink any fizzy drinks casually... Only if I have the odd spiced rum.

No extent of marketing will make me believe it's good for you but I also understand the lesser of two evils (edited)
21 h, 54 m ago
👏👏👏👏
20 h, 52 m ago
what r we getting?
20 h, 17 m ago
I love this
5 h, 6 m ago
Free crisps with a beer purchased Got to love marketing in the name of mental health!!
1 h, 48 m ago
laughing at the idea of forcing a mate to get drunk with me while I vomit up problems and his face turns increasingly stony, while we eat disgusting-sounding crisps. They should sponsor subsidised therapy in this climate, in all seriousness the "just talk about it" thing is dangerous because you get untrained randos thinking they are Freud in every pub nowadays.
16 m ago
That sounds like a "you" problem if you can't drink without getting drunk
17 h, 44 m ago
Fair play. This is very commendable.
16 h, 54 m ago
I'm confused how would one claim this? Just walk Into a pub a d ask for the crisps Open Up?
1 m ago
I find that beer helps me blot out all my problems- is that what this is about?