LG OLED77C34LA + Free LG USC9S 3.1.3 ch Dolby Atmos Soundbar & Subwoofer With Code, 6 Year Warranty VIP Price Free To Join

TV on it's own can be had £100 cheaper elsewhere, but if looking for a Soundbar to go with it, this is a pretty decent deal

A TV to wow you
A multi award-winner in previous years, the latest LG OLED77C34LA delivers the ideal blend of picture size and quality. The 77 inch, OLED evo screen brims with vivid detail, giving you a taste of the cinema, at home. Add in the world-class gaming and Smart TV and this LG 77 inch TV has to be one of the finest all rounders in its sector.

OLED, enhanced by evo
LG’s OLED evo panel takes an already ‘gold standard’ in TV technology and makes it better. OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture brighter and the colour more vivid. Put simply, for a combination of natural, lifelike images and vivid detail OLED evo is the one to beat.

New Alpha 9 Gen 6 processor with Alpha Reality
LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.

The beauty of HDR detail – including Dolby Vision
With wide-ranging HDR compatibility, the LG OLED77C34LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Sound enhancements – made even better with a matching LG soundbar
It’s not just the picture that benefits from LG’s latest processor, the sound does, too. Virtual sound channel up-mixing increases from 7.1.2 to 9.1.2, giving an even more immersive sound. Pair with an LG soundbar and the sophisticated processing splits the total sound output between TV and soundbar, for a richer, more enveloping sound.

Enjoy ultimate gaming
More than just a winner with movies, this LG is the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

Smart TV made simpler, with webOS 23
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.

The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.