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I had what turned into a full blown argument with a customer over Madri a few weeks ago.

The guy was wandering up and down the bar looking at the pumps. I ask if I can help, and he says he's looking for a nice lager. No problem! We stock Pilsner Urquell, which is (arguably) the best mass-produced lager in the world. Nope. Never heard of it. How about Peroni then? Usually a safe bet. Again, nope. "Why is your beer selection so crap?". "Were you looking for anything in particular?"... "Madri". Ah. One of those customers then - no point suggesting Estrella Galicia as all he's looking for is a generic British lager with Spanish branding. "How about a San Miguel then?". "I'm not drinking that Burton-brewed rubbish! I want something Spanish"

And this is where things got spicy I made the mistake of telling him that Madri is from Tadcaster, isn't distributed in Spain, and didn't even exist five years ago. Literally wound up with him yelling at me over the bar about how he's been drinking Madri in Spain since before I was born and that if I don't know what I'm talking about I should leave the trade

Fair play to Coors. They've done a cracking job on the marketing. (edited)

Think it's demand and supply. In contrast to the thriving craft beer market, which has also a culture thing running alongside it, about exclusivity and bespoke brewing, the masses that drink lagers will not simply spend the money on a lager. So your left with the big money, mass producing swill at a price that will be paid. If you want a decent lager mass available the UK and cheap, then buy Aldis Steinhauser. Brewed to the stringent German standards and actually good.

?

Made in Moss Side Manchester. The absolute pits of it

It's nothing special, a few pubs near me sell it on draught.

I've never had the Spanish version though so I have nothing to compare it to.

There's a whole island covered in beer?