Samsung 55" S90C QE55S90C 4K OLED 144HZ Dolby Atmos Smart TV (6 year warranty) VIP club member price (free to join)

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6 year guarantee.


OLED Limitless contrast meets naturally bright colour
Samsung's OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.

Neural Quantum Processor 4K Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

LaserSlim Design An elegantly minimal TV that blends right in
With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.

Motion Xcelerator Turbo Pro 4K 144Hz TV motion for gaming-monitor performance
Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1* work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.

Quantum HDR OLED Powerful brightness and deep contrast
See the detail on your OLED screen. This TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene.

Gaming Hub Where gaming comes together. No console required.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

Super Ultrawide GameView and Game Bar 3.0
Ultimate gaming TV setup, game-changing experience
Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings. Plus, the advanced Game Bar* lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom.

Auto Game Mode Knows when you’re ready to play
With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Dolby Atmos Sound reimagined with Dolby Atmos
Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you.