As I mentioned in a post a few days ago, Argos are also over inflating prices, probably in preparation for their own "Sale. Some of the new toys in their latest catalogue are ~30% above RRP - items we sell all year for £17.99 they have listed at £25.99. I just went and grabbed this off of the display shelf. that is new stock I priced and put out last month.
I agree that the prices were hugely inflated but just had a quick look at the sylvanian families and the actual sale prices are cheaper than at argos and asda. So it's heat from me.
Icy Cold vote from me, these "reduced from" prices are a fantasy. RRP on the Hedgehog family is under £20, and we have been selling it at slightly below that all year. Just like Argos, they have run a few weeks of inflated prices to show a YUGE reduction for Black Friday.
You can get some great deals on Sylvanian Family toys in-store at TK Maxx too. Heat added.