Always launch on Wednesday. Which is why Tuesday night is a bad night to shop unless you know which deals are active but actually not shown on the shelf. Which is why the slef scan device in store is really useful when you shop. I have issue with my local in town store as they sometimes don't even show a product is on offer in the fruit section. Fun and games!! I randomly found this deal but always buy in bulk at £2 mark. Especially if prices are going to rise. Did same for a deal at Boots on Dentyl PH as half price.
Found today on a random clearance stand rather the toothpaste aisle
Sainsbury’s deals tend to launch on Weds - so they'll show online tonight as the earliest that order can be picked is tomorrow.... I think anyway.
Checked at my local store and it was standard price. Odd, because the price is updated on the website. Perhaps it's online only or there's a delay between online and store pricing.