Snickers used to be called Marathon!
Like Bush and Goodmans, just tat now. ;(
Maybe you're not old enough to remember them in their heydey!
Back in the late 80s, I'd have taken your arm off for a cheap Blaupunkt stereo. They were the dogs doodahs. Once the brand name was sold, it got stuck on any old thing.
ehhhhhh....when did it mean something? has it not always been a cheaper brand....in the same vein as technika and polaroid?