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KitchenAid is a luxury brand offering artisan products that are designed to fit attractively within the home. They are known for reliability, longevity and versatility, as most small appliances come with a range of attachments for specific tasks. The use of glossy bright colours in combination with stainless steel, gives many KitchenAid products their distinctive look.
The KitchenAid brand was born in the USA during 1919, with the invention of the H5 Eggbeater. This time-saving gadget was invented by Herbert Johnson, an engineer from Ohio. When he presented it to the wife of a friend for testing, she told him: “...it’s the best kitchen aid I’ve ever had”, providing a company name that would stick. Since then KitchenAid has continued to produce innovative home appliances for all levels of cook, from amateur bakers to TV chefs. Each item is produced in consultation with people who work in a kitchen each day, enabling the brand to create appliances for home cooks that are of a professional standard.
KitchenAid products are designed to make life easier for people who cook a lot, and to give the kitchen a touch of designer chic. There are four different product groups of KitchenAid these are:
Small Appliances – The Small Appliances collection is probably what KitchenAid is best known for. This range includes the Artisan Stand Mixer, the blender, hand whisks and food processors; each item here comes in a selection of colours and is manufactured using quality materials.
Major Appliances – This section deals with all the major appliances you’d expect to find in a contemporary kitchen. There are ovens, hobs, hoods, dishwashers and refrigerators, each designed to a professional standard. They are sleek and modern in appearance, with stainless steel and glass elements, plus solid handles. Their energy rating is high and there are helpful functions like child locks and soft close doors, to make life in the kitchen easier.
Kitchenware Products – The Kitchenware Products section features a range of bake ware, cookware, utensils and kettles. All of these are manufactured to a very high standard, and have a finish, which coordinates with many other products in the KitchenAid collection. There’s a chunky, solid look to each piece, from knife blocks to pizza wheels and vegetable peelers. The colours are bright and glossy, with areas of stainless steel.
Product Accessories – KitchenAid provide accessories for most of their Small Appliances and Major Appliances. These are designed to increase the utility of a product, or to make it perform a specific task to a higher standard. Examples are the various attachments for the artisan mixers, like the Food Grinder which can be used to mince meat and the large whisk, ideal for creating silky meringues. However, they also have standalone items like the Pasta Sheet Roller and Cutter Set, the Ceramic Bowl collection and the Pasta Drying Rack.
KitchenAid products are used by home cooks and working chefs, they combine attractive forms with great functionality which makes them suitable for everyday use. They also have a decorative appeal, with a vintage appearance that many consumers prefer over plainer modern appliances.
KitchenAid Small Appliances not only reduce the amount of time and work that goes into a bake, or dish, they also cut back on the mess involved, by keeping the ingredients in one place for chopping and blending. Using a KitchenAid gadget, many types of food can be blitzed within seconds, making prep far less time consuming. Mixers and blenders can have attachments and blades added to chop, blend or puree as needed. These can be swapped around and are very easy to clean after each use. All KitchenAid Small Appliances are designed to provide many years of service and maintain a low level of noise when in use.
KitchenAid products have been well-liked for many of years, but the brand enjoyed a surge in popularity after their Artisan Stand Mixers were prominently used in Nigella Lawson’s cookery programs and The Great British Bake Off. This increased publicity has made KitchenAid a highly sought after lifestyle product for all bakers, but they’re also very robust and versatile, with a powerful engine. The signature retro look adds to the appeal of the KitchenAid range, but this remains a very practical every day product. In comparison to other brands, KitchenAid products are more iconic in appearance, but there are alternatives which perform the same function just as well.
There are four styles of KitchenAid food processor and one chopper. These are popular products with savoury cooks who need to break down the ingredients they are working with. These KitchenAid gadgets are focused on pureeing, juicing, grinding, chopping and slicing, they come with interchangeable spinning blade tools which are just right for each task. Unlike a blender, some of the spinning blade attachments can be used in baking, although the result is unlikely to be as impressive in comparison to a dedicated stand mixer. If you want an all-rounder appliance that will tackle many tasks, and you only bake cakes or bread occasionally, a KitchenAid food processor is a great option.
The Artisan Stand Mixer from KitchenAidThe KitchenAid Stand Mixer has become an iconic product; there are 3 different types of Artisan mixer to choose from, along with a smaller 3.3l KitchenAid Mini Stand Mixer and a larger 6.9l KitchenAid Professional Stand Mixer. Each is available in a number of colours. Stand Mixers have a fixed stand that remains on the work surface, there’s a mixing bowl and the head can be tilted to access the bowl or mixing arm. The arm can be fitted with a range of culinary tools, from beaters to whisks and dough hooks. You can also buy a transparent pouring shield, to make it easier to add ingredients whilst the mixer is working. Many people find this type of appliance more useful than a hand mixer because they can do more. They do an excellent job of baking prep, which would otherwise require plenty of muscle, taking the effort out of tiring tasks. Unlike hand mixers, you can set a stand mixer going then walk away to complete another part of the recipe, and the generous-sized bowl, means they can be used for mixing up larger batches all in one go. A stand mixer can be an economical choice in the long run, as it can do the job of several other appliances.
KitchenAid has a range of six blenders with varying pitcher capacities and rotation speeds. They come in many colours, especially the KitchenAid Artisan Blender which can be purchased in 11 different shades. If you need a product to make soups and smoothies, a KitchenAid blender is perfect. They are quick to whiz up fruit, vegetables and liquids into a smooth consistency, so there are no lumps. As the unit is self-contained, you can simply throw the ingredients into the jug, add the lid and switch on, without worrying about splatter. They do have a chopping blade for nuts and cheeses, but this is not the ideal tool for making batters or dough mixtures. If you are looking for a compact KitchenAid appliance that’s more geared toward creating smooth drinks and foods, the blender is a great option.
There are four types of KitchenAid kettle, each with a very different stylistic finish. Here’s a list of what they have available:
KitchenAid Artisan 1.25l Kettle – For people who want a product to match the rest of their artisan collection, the KitchenAid Artisan 1.25l Kettle, in five different shades, is perfect. It has a domed shape, an adjustable heating setting and a large soft grip handle, for easy pouring. Inside there are two walls which create an insulating effect and muffle sound, providing a very quiet boil.
KitchenAid 1.25l Kettle – This looks like a traditional hob kettle and has a glossy large handle on top, reflecting the retro look that KitchenAid is famous for. Inside there’s a removable lime scale filter which makes cleaning a swift job and it comes in a range of four striking shades.
KitchenAid 1.7l Kettle – This version is sleeker and more modern in appearance with a larger capacity and different temperature settings, for creating speciality drinks. A screen beside the handle indicates the water temperature and the innovative hold temperature feature will keep water at the required level for half an hour. The non-slip handle safeguards you against accidents, but some reviewers have reported that the lid can be difficult to remove.
KitchenAid Artisan 1.5l Glass Tea Kettle – Another product from the artisan stable, this elegant glass tea kettle is built to boil fast and it can maintain the water at a temperature of 70 degrees for up to 30 minutes. Inside there’s a stainless-steel tea steeper and outside a series of measurements ensure you only fill to the level you need.
There are six toasters in the KitchenAid collection, two have four slots for dealing with larger volumes of bread (5KMT4205 and 5KMT421). The Manual Control Long Slot Toaster is designed for heating up panino and ciabatta breads, but it can also handle four slices of toast. Each toaster is available in a range of colours.
Here are the specifications for KitchenAid's signature range of Artisan products.
KitchenAid Artisan Blender:
Depth 232mm
Height 375mm
Width 210mm
Voltage 220-240
Weight 7.7kg
Materials: Glass and aluminium
Colours: Almond Cream, Empire Red, Onyx Black, White, Majestic Yellow, Cobalt Blue, Brushed Nickel, Pink, Green Apple, Medallion Silver, Crystal Blue
KitchenAid Artisan 4l Food Processor:
Depth 366mm
Height 457mm
Width 304mm
Voltage 220-240
Weight 13.6kg
Material: Die cast aluminium
Colours: Almond Cream, Empire Red, Onyx Black, Candy Apple, Medallion Silver, Frosted Pearl
4.8l Kitchenaid Artisan Stand Mixer:
Depth 370mm
Height 360mm
Width 240mm
Voltage 220-240
Weight 12.1kg
Material: Die cast aluminium, stainless steel
Colours: White, Majestic Yellow, Brushed Nickel, Chrome, Tangerine, Ice Blue, Golden Nectar, Green Apple, Boysenberry, Crystal Blue, Medallion Silver, Raspberry Ice, Espresso, Apple Cider, Pistachio, Candy Apple, Cranberry, Plumberry, Blueberry, Cast Iron Black, Copper.
KitchenAid Artisan 1.5l Kettle:
Depth 210mm
Height 218mm
Width 263mm
Voltage 220-240
Weight 2.5kg
Material: Aluminium
Colours: Almond Cream, Candy Apple, Empire Red, Medallion Silver, Onyx Black, Frosted Pearl, Pistachio, Cast Iron Black
KitchenAid Artisan 2-Slot Toaster:
Depth 330mm
Height 225mm
Width 400mm
Voltage 220-240
Weight 6kg
Material: Die Cast Aluminium
Colours: Almond Cream, Empire Red, Onyx Black, Candy Apple, Raspberry Ice, Medallion Silver, Frosted Pearl
KitchenAid products are designed to provide many years of reliable service. As such, they are a quality option and unless you can find one in the sales, they can be more expensive than other brands. So, before you order from KitchenAid, what should you bear in mind?
Is it a necessary buy? – If you’re thinking about buying a stand mixer, kettle, blender or any other KitchenAid appliance, you first need to ask yourself whether it’s what you really need. Gadgets are useful, but only if they have a purpose in the kitchen. If you intend to follow lots of recipes with ingredients that need beating, like cakes or batters, a hand mixer could be a better buy than a food processor. If you’ll be working with heavy duty recipes, like bread and pasta dough, a stand mixer with a special attachment, is a sensible choice.
Which is the best colour for the existing decor? – Small KitchenAid appliances come in range of vibrant colours, from purple to pink, champagne to plain white. They look fantastic in the online shop at www.kitchenaid.co.uk, but when it comes to your kitchen, would that shade really fit in with the products and wall colour you already have? It’s a small consideration, but if you’re planning to invest in a costly item, it’s worth thinking about whether it will look great in situ. You can choose from lively colours like: Almond Cream, Empire Red, Onyx Black, Candy Apple, White, Majestic Yellow, Cobalt Blue, Brushed Nickel, Pink, Green Apple, Medallion Silver, Crystal Blue, Frosted Pearl, Chrome, Tangerine, Ice Blue, Golden Nectar, Green Apple, Boysenberry, Raspberry Ice, Espresso, Apple Cider, Pistachio, Cranberry, Plumberry, Blueberry, Cast Iron Black.
Is KitchenAid offering the ideal product? – Stand mixers, juicers, and toasters are a common sight in modern kitchens and they are available from many different brands. So, before you buy from KitchenAid, figure out if there would be a better option. If brand loyalty is the only thing swaying your choice, then it might be worth looking at alternative products which could do the jobs you need doing better.
Does the appliance fit into my kitchen? – KitchenAid products can take up a significant amount of space. Due to their solid build quality, KitchenAid products can become a centre piece in a small to medium sized kitchen. They can be larger than similar gadgets from other brands and quite a lot heavier. This can make them difficult to transport around the kitchen, especially if you plan to keep it stored in a cupboard. If it will be on display, check the measurements of the appliance you have in mind to see whether it can be slid into the space between your counter and the cupboards above.
Pros:
Not many brands make their products as such an array of bright, cheerful colours and that is a major selling point for KitchenAid.
There’s an accessory for every task. Both Small and Major Appliances in the KitchenAid range can be enhanced with a selection of add-ons to make chopping, juicing, straining or blending easier. You can even buy larger jars and replacement bowls if necessary.
Your kitchen can be completely coordinated. Even KitchenAid ovens are designed to reflect the aesthetic appeal of their other items, especially the artisan products.
You’ll notice special features and details across the collection which reflect and complement each other from a stylistic point of view.
If you work with large amounts of ingredients, the huge stainless steel bowls which come with KitchenAid Stand Mixers can transform a time consuming and laborious task, with the flick of a switch.
The mixers and food processors make blending ingredients a hands-free experience, leaving you to complete other parts of the recipe and get faster results with less effort.
Cons:
KitchenAid products are large and can take up a sizable portion of a countertop; you’ll need to carefully consider where it will be kept.
Some KitchenAid Stand Mixers cannot be adjusted in terms of the beaters contact with the bowl, which means small amounts of ingredients are sometimes not mixed very well.
KitchenAid appliances are known for being costly, they are manufactured to a very high standard, but not everyone will be willing to pay more when similar products are available for less.
There are several retailers that stock products from the KitchenAid collection, both instore and online, these include Harts of Stur, Selfridges, Debenhams, John Lewis, Amazon and Currys.
KitchenAid products are sold through numerous third party sellers and most of these will offer deals at various times throughout the year, these could be reductions or special offers which include free gifts. You could also look for bargains at stores like Debenhams and House of Fraser during their traditional summer, spring and Christmas sales. Along with these reductions, you can also get a cut-price KitchenAid appliance from many outlets during the Black Friday event.
To make your money go further it’s worth looking for the lowest prices around when you are planning to buy a new gadget or large appliance from KitchenAid. If you watch the HotUKDeals merchant page, we’ll keep you informed about all the latest reductions at every store with the help of our bargain hunting readers.
