Maybe, but comparing to the Hinari, you can repeat with Ninja for another minute with no issues, while another 30 seconds with Hinari and you smell burnt plastic because its overheating.
Having recently bought a 900w ninja, the recommended 1 minute at a time isn't much of an improvement...
Very ryt i had same ussue motor stinks and juice leaked into the motor yuk.
horrible product. after 30 seconds you can smell the motor starting to burn. better off spending more and getting a decent product..
I replaced mine with Ninja. I couldn't blend food properly with this Hinari and you can't use it longer than 30 seconds or it will overheat.