You can "just say" all you want. This is cold.
This game is going to be free in a few days (March)if you have psn subscription..
I got the 15 months for £20 deal through Amazon last year, and even before that I never paid anywhere close to what Sony charge directly. It obviously still costs more than buying this game on its own, but the value you get out of maintaining a PS+ membership far outstrips having any single game on disc.
Unfortunately, the wrong day to post this...