Don't think you've any idea of how these things work. Big manufacturers and big retailers, there's a lot of price fixing going on and many of the big group food manufacturers will ramp up production and arrange huge deals with retailers for promotions in store and the advertising to go with it.
Have moved from butter to spreads a long time and love the difference it brings to my waistline (lol)
Errr - yes and no - and your point is?
Whats the difference between Lurpak and Flora or other spreads?