Yup I almost made the same mistake when I found a whole wall of Lurpak in the supermarket fridge.
Thanks for letting me know I would advise anyone to avoid the softer one at all costs, it was on offer in Sainsbury’s and I picked it up not realising it was a new one.
Well three actually - there's Lurpak Softest Spreadable, Lurpak Lighter Spreadable and (the original) Lurpak Spreadable.
So you mean they have two varieties
That's a new(-ish) variant. Not the same as the standard spreadable.