And that’s what I did do, I played them at the cancellations game and won.
You don't seem to understand the concept of new customer offers - designed to bring new customers in. You probably got a deal when you first joined like most people ...? They don't understand loyalty as they are a business that want to make as much money as possible from customers. If you don't like the price they offer, you leave or have to at least put in your notice and then they (mostly) try to keep you. They may offer a slight "loyalty" discount but it is rarely as good a deal as putting in your notice and waiting for the outbound call. There is so much discussion on this online - it is clearly their process, so unfortunately you just have to follow it or pay full price.
Oh I did get a special deal from Virgin media, when I got my v6 box they put my bill up to £53 per month.... So I played them at there own game and cancelled and waited for the phone call, eventually I got them to give me exactly the same deal for £30 per month.
Most people don't leave though, and if the company actually believes you might leave then retentions may offer you a deal if it benefits the company
Maybe so, but it would be nice to be offered the same incentives as new customers, to stop people like myself and others from leaving.