Me too, but HUA.
If only. AMD haven't been competitive in years, it sucks. You have no choice in the market currently - It's either pay £600 for a two year old GPU and feel like you're getting a good deal (Remember this deal? https://www.hotukdeals.com/deals/geforce-gtx-1080-super-jetstream-8192mb-gddr5x-pci-express-graphics-card-50999-overclockersuk-2926475) or sit tight until "something happens". I've said it before and I'll say it again, the longer Nvidia keep this crap up the more PC players they lose to console. I'm on the verge myself, if there's no movement in the market by July I'm off to XBox and PS4. I can get both for the same price as a new GPU which is beyond a joke.
My mistake, I meant to say Displayport 1.4 as you may of guessed (current HDMI standard is 2.0 and g-sync only works via DisplayPort). I don't think it's fair to say that a monitor working at the current limit of available technology is "cringe", although I know 60Hz isn't for everyone and I absolutely agree with you about g-sync which feels like an NVidia loyalty tax. Considering how long a monitor is likely to be kept, it's worrying to know you're partially tied to either NVidia or AMD by your choice of monitor and you'd think that would be enough of a incentive for NVidia to reduce the price of the G-sync module.
You should be using displayport anyway. This is cringe, £500 for a 60hz monitor? I guess a lot of that price is the g-sync scam. It will be dead in a few more years, VESA adaptive sync (aka freesync) is the open standard.
I'm hanging fire till monitors with hdmi 1.4 arrive which is where the current bottleneck is that's stopping 4k monitors from going above 60hz. My gtx 1080 will not hit above 60hz too often at 4k but a monitor like this is a 10 year investment that should easily outlive your current card. Heat for the deal as its as good as you'll get right now.