Pretty sure this bundle was £379.99 just a few weeks ago. As such, I wouldn't be surprised if it goes back down to that level again.
Can people recommend a more reasonably priced alternative?
go pro have priced themselves out of the action camera game, cheaper alternatives available (a lot cheaper) and who whats to career down a mountain with a £400 camera attached to them.... (cheeky) subscription ? paying £400 for an action camera and they expect you to buy a subscription ? you've got to be kidding surely ? (shock)
Probably better to get the non bundle £329.99 option, and then chose which accessories you want. Can get this bundle with better endurance battery for £405, would buy a larger capacity SD card elsewhere. (The case is part of the packaging too, so they all come with that):
This has been 329.99 with 1 spare battery for most of the year. You’re paying £100 for a mount and a case