Picked the Fenix 5 up from eBay for £300 with the 15% Piggybank discount.
That’s like saying a Porsche or Ferrari is expensive, when comparing this watch to a £5 Casio
I paid £450 for my 5S and never regretted it. The smartwatch functionality is basic compared to Apple or Android watches but getting notifications, call data and music information/controls is all I really need for it and the flip side of that is week long battery life and an always on display that works well in the sun. The smaller 'S' size makes it more suitable as a watch to wear all the time as some of the previous Fenix watches were pretty bulky.
I think someone will sell you a Series 0 Apple Watch for that. I’m keeping my 5S Sapphire as a backup - just got the 5 Plus, but not sure I like the bigger size yet.