Ah you've changed it, and now commented 'Where'.....you are an actual genius
szaman81 already posted it. Cost only 10% more. No brainer really
The uninformed have already bought their 55" Polaroid HD Ready screens from Asda for £259 with their weekly shop (embarrassed)
To anyone with any sense and knowledge of tvs its obviously not an oled set, but that DLED marketing term screams of trying to mislead the uninformed.