Looking around this tends to be around the 400 mark in most places, can't see it close to this price anywhere delivered in the UK BTW a lot of places use the same format for sales, not just this company.
If you track their prices you'll see they often put prices up during a sale and then discount to the sale cost it was originally.
Nice solid, well made watch. I prefer radio controlled watches to have a second hand like this. Already have the Blue Angels version so can't add another but heat added.
They wouldn't price match any of the Ernest Jones deals last week despite having a price match promise.
I have the older titanium version since a few years now, love it - very comfortable, lots of functions, radio controlled + eco drive = great daily watch.