Going by US prices AMD have decided to be greedy rather than try and make a dent in market share. I'm guessing Navi will drop alot over the next 6 month in order to compete.
AMD openly say their strategy is to focus on lower to mid range gpu’s for volume sales. So we might see some good competition as Navi rolls out in this part of the market but the higher end of the market their is unlikely to be an competition to drive down NVidia’s pricing model.
I am at 1440P 60FPS but def. can imagine i will be spoiling myself before Xmas with an upgrade.
It's been terrible for years. Tbh the last good thing to come to PC GPU wise was the RX 480 launch where you could actually get a good mid range card for £200 before the crypto boom drove prices insane.
I did read some later testing and it did look like it was for only that time but generally Nvidia drivers do mature better then AMD ones. It was a nice bit of folklore for the time though :) Lets hope for some new GPUs over the summer (as i think we can all admit it is dire at the moment).