Stock is slowly appearing nearer r.r.p., as expected. I really wouldnt buy unless its Urgent! As already pointed out , the 11 series release may also shake prices of these very capable cards downwards. I have given it some heat tho for being 'realistic' priced.,
Talking of cool, have you checked the mirror lately?
New GPUs will likely be around the same price if you can hold out a few months. Look at the performance between 9 series and 10 series; it's definitely significant enough to wait IMO.
1080 that didn't quite make it, Solwer memory and aging architecture for £440? If you really need a card then it's ok; otherwise wait out the year
Great card, picked one up for £360 with eBay 20% offer in January. If I was looking now though I'd probably wait.