I have been a member for 2 yrs, my car is under 10 yrs old so thought i'd just get the cheapest in case it broke down and was a bit sceptical but my experience has been good. I called as I had a puncture, they responded to the call quickly, my connection was bad so they took my number and called me back. They use local contractors who called me and gave me an ETA. Turned up a bit later than advised (bit it was 5.30pm which I called so expected) but changed my tyre so it's all I needed. My friend has it also and he had a good experience after his brakes seized, they sent a guy to fix it. I was thinking I may have wasted my money, but it's been OK for me. If you have a decent car which you know is in reasonable condition and just need cheap cover in case the worst happens which you are unlikely to use then go for it.
Looking at the reviews of Emergency Assist I would definitely avoid this company like the plague!
Broke down Easter Sunday. Still waiting for recovery. Luckily we haven’t eaten all the eggs yet. Great price though!
Another vote for AUTOAID. Covers you, not the car and my wife, not the car.