He’s just taken over BRITISH MILITARY FITNESS (BMF) and renamed it BE MILITARY FIT with a new logo and got rid of the Lion much to the (mad) annoyance of many BMF devotees. Dumbing down the brand and the work ethos. :| apparently.
Wouldn't have anything to do with anything that he's attached to. Two animals killed on his Island show for 'entertainment' and he now wants to build a shark prison in this country. He should stick to 5 star hotels.
Tips on which 5 star hotel to stay in which on expedition from the expert ex weekend SAS adventurer.