Cost £24 in SW London
"The island distillery is replacing its existing range of Scotch whiskies with a completely new line-up that introduces a new flavour direction for the brand. From April 2018 Jura’s core range of Origin, Superstition, Diurach’s Own 16 Year Old and Prophecy will be removed from sale." I really like the Origin and 16 year one, to me they taste near identical, just 16 yo a bit more complex.
Maybe because "Deep intense mahogany with glittering sun rays" is the colour not the taste. Anyway the colour is pointless because Jura add colouring to most if not all of their Whisky so their is nothing to be gained from it.
Not sure why when it's a NAS? I can understand Glenlivet 12 etc if stock is low.