I genuinely would not recommend Hitachi I've had 4 replacements from Argos and each one has had issues with the screen. Maybe I've been super unlucky but they seem low quality.
Hit ouch chi
If your not worried about 4K then I got a referb HD version for £219.99 a few weeks back. For the price I’m very very pleased with it.(Argos outlet).
I saw a tv advert for a 50 inch Toshiba 4K tv for £349 new (Currys/Argos I think).
I've got a smarr 32 inch full hd Hitachi in the bedroom can't fault it.